AI世代科技創新意識與工作數位化轉型壓力對於幸福感的相關性研究：以某補習教育產業為例

Abstract

AI科技與數位工具在教育產業中的應用日益廣泛，補習教育機構也面臨數位轉型的挑戰。本研究旨在探討AI科技創新意識與工作數位化轉型壓力對幸福感的影響，並以補習教育產業為例進行實證調查。本研究採用問卷調查法，研究對象為某臺灣教育集團旗下七個教育品牌進行調查，包括兒童基礎教育、升學書審口試輔導、升大學及升研究所輔考、美語進修、公職國營考試輔導，以及電子商務教育。共發放200份問卷，回收199份有效問卷。透過統計分析軟體SPSS 24 與 SmartPLS 4.1 執行統計分析。研究結果顯示：一、員工的「AI創新意識」與「生理壓力」呈現負相關。二、員工的「AI創新意識」與「心理壓力」呈現負相關。三、員工的「生理壓力」與「幸福感」呈現負相關。四、員工的「心理壓力」與「幸福感」呈現負相關。 五、員工的「心理壓力」與「生理壓力」呈現正相關。 本研究為補習教育機構的數位轉型提供管理參考，強調提升員工AI創新認知與有效管理壓力的重要性，從而促進員工幸福感並優化組織績效。The application of AI technologies and digital tools in the education industry has become increasingly widespread, posing significant digital transformation challenges for cram schools and private education institutions. This study aims to investigate the impact of AI innovation awareness and digital transformation-related work stress on employee well-being, using the cram school industry as an empirical case. A questionnaire survey was conducted among employees from seven educational brands under a major Taiwanese education group. These brands span various sectors, including early childhood education, college and graduate school entrance exam preparation, English language learning, civil service and state-owned enterprise exam training, and e-commerce education. A total of 200 questionnaires were distributed, with 199 valid responses collected. Data analysis was performed using SPSS 24 and SmartPLS 4.1.The findings are as follows:1.Employees' AI innovation awareness is negatively correlated with physiological stress. 2.Employees' AI innovation awareness is negatively correlated with psychological stress. 3.Employees' physiological stress is negatively correlated with well-being. 4.Employees' psychological stress is negatively correlated with well-being. 5.Employees' psychological stress is positively correlated with physiological stress. This study provides managerial implications for the digital transformation ofcram school organizations, emphasizing the importance of enhancing employees’ awareness of AI innovation and effectively managing stress, thereby improving employee well-being and optimizing organizational performance.