探索小紅書KOL直播帶貨特徵與消費者購買決策之間的關係：態度、知識和情感的角色
| dc.contributor | 劉立行 | zh_TW |
| dc.contributor | Liu, Li-Hsing | en_US |
| dc.contributor.author | 嚴若文 | zh_TW |
| dc.contributor.author | Yen, Juo-Wen | en_US |
| dc.date.accessioned | 2025-12-09T08:09:11Z | |
| dc.date.available | 9999-12-31 | |
| dc.date.issued | 2025 | |
| dc.description.sponsorship | 圖文傳播學系碩士在職專班 | zh_TW |
| dc.identifier | 006723120-46822 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/0a29354e0e72bbc0760c55bd14f37ad3/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125354 | |
| dc.language | 中文 | |
| dc.title | 探索小紅書KOL直播帶貨特徵與消費者購買決策之間的關係：態度、知識和情感的角色 | zh_TW |
| dc.title | Exploring the Relationship between the Characteristics of Red Note KOL Live Streaming and Consumer Purchase Decisions: The Role of Attitude, Knowledge, and Emotion | en_US |
| dc.type | 學術論文 |