探索小紅書KOL直播帶貨特徵與消費者購買決策之間的關係：態度、知識和情感的角色

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2025

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https://etds.lib.ntnu.edu.tw/thesis/detail/0a29354e0e72bbc0760c55bd14f37ad3/
 http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125354

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