影視頒獎典禮視覺內容策畫設計策略之探討 -以五十一至五十三屆金鐘獎為例
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2019
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電視之所以貼近人心，正是因為它貼近庶民文化容易激發共鳴，搭建了人跟人之間的話 題，也成了我們在每個時代裡共同的記憶。文化部影視產業局每年舉辦的金鐘獎頒獎典禮 ，是台灣傳媒界的年度盛事。近年來除了頒獎典禮本身精彩的表演節目外，典禮當中的視 覺設計，備受各界矚目，精緻的視覺透過多彩的影像不但可以為晚會帶來加分，提高典禮可 看度，視覺鏡面更可獨立成為精彩作品，近三屆金鐘視覺相繼獲得紅點設計 金點設計 美國
Telly Awards 電視獎 Promax/BDA 等國際各大設計獎項。 本研究透過「個案研究法」單一個案多方交叉解析，搭配文獻探討，深入解析影視典禮視覺 策劃過程。以「51 金鐘、 52 金鐘獎、52 金鐘獎視覺」為個案，想要達成的目的有:1.探討 設立常態性典禮籌辦機構 2.探討金鐘獎預算內容以及視覺內容需與時俱進 3.整理金鐘典禮視 覺跨界合作之內容與設計流程，做為策劃參考。
研究發現，典禮工程製播團隊，對視覺策劃影響甚大，金鐘視覺已成為傑出視覺設計者 展現風格的重要平台，令人驚艷的視覺策劃可以帶動整個視覺產業發展。
此外，本研究做出幾項建議:1.廣播和電視共用舞台需要改變 2.檢討以視覺策展方式會 更符合現代的產業趨勢 3.制定統一「金鐘 CI」視覺規範系統，4.應該要更尊重視覺原創。 透過分析三屆電視金鐘視覺優缺點後，之綜合性「製作程序」，提供典禮視覺策劃參考建議。
The reason why TV is close to the people is precisely because it is close to the culture of the people and it is easy to stimulate resonance. It has built up the topic between people and people, and it has become our common memory in every era. The annual Golden Bell Awards Ceremony held by the Film and Television Industry Bureau of the Ministry of Culture is an annual event for the Taiwan media industry. In addition to the wonderful performances of the awards ceremony in recent years, the visual design in the ceremony has attracted attention from all walks of life. The exquisite vision can not only bring extra points to the party through the colorful images, but also enhance the visibility of the ceremony. The visual mirror can be independent. Becoming a wonderful work, the three recent Golden Bell visuals have successively won the international design awards such as the Red Point Design Gold Point Design America Telly Awards TV Award Promax/BDA. Through the "case study method", the single case cross-analysis and the literature discussion, in-depth analysis of the visual planning process of the film and television ceremony. Taking "51 Admiralty, 52 Golden Bell Awards, 52 Golden Bell Awards Vision" as a case, the objectives to be achieved are: 1. Exploring the establishment of a regular ceremony organizing agency 2. Exploring the Golden Bell Award budget content and visual content needs time and time Advance 3. Organize the content and design process of the visual cross- border cooperation of the Admiralty Ceremony as a planning reference. vision has become an important platform for outstanding visual designers to express their style. The stunning visual planning can drive the development of the entire visual industry. In addition, the study made several recommendations: 1. The broadcasting and TV sharing stage needs to be changed. 2. The review will be more in line with modern industry trends in a visually curated manner. 3. Develop a unified "Golden Bell CI" visual specification system specification. Should respect the visual originality more. After analyzing the advantages and disadvantages of the three TV Golden Bell visuals, the comprehensive "production process" providesvisual planning reference recommendations.
The reason why TV is close to the people is precisely because it is close to the culture of the people and it is easy to stimulate resonance. It has built up the topic between people and people, and it has become our common memory in every era. The annual Golden Bell Awards Ceremony held by the Film and Television Industry Bureau of the Ministry of Culture is an annual event for the Taiwan media industry. In addition to the wonderful performances of the awards ceremony in recent years, the visual design in the ceremony has attracted attention from all walks of life. The exquisite vision can not only bring extra points to the party through the colorful images, but also enhance the visibility of the ceremony. The visual mirror can be independent. Becoming a wonderful work, the three recent Golden Bell visuals have successively won the international design awards such as the Red Point Design Gold Point Design America Telly Awards TV Award Promax/BDA. Through the "case study method", the single case cross-analysis and the literature discussion, in-depth analysis of the visual planning process of the film and television ceremony. Taking "51 Admiralty, 52 Golden Bell Awards, 52 Golden Bell Awards Vision" as a case, the objectives to be achieved are: 1. Exploring the establishment of a regular ceremony organizing agency 2. Exploring the Golden Bell Award budget content and visual content needs time and time Advance 3. Organize the content and design process of the visual cross- border cooperation of the Admiralty Ceremony as a planning reference. vision has become an important platform for outstanding visual designers to express their style. The stunning visual planning can drive the development of the entire visual industry. In addition, the study made several recommendations: 1. The broadcasting and TV sharing stage needs to be changed. 2. The review will be more in line with modern industry trends in a visually curated manner. 3. Develop a unified "Golden Bell CI" visual specification system specification. Should respect the visual originality more. After analyzing the advantages and disadvantages of the three TV Golden Bell visuals, the comprehensive "production process" providesvisual planning reference recommendations.
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金鐘獎, 金曲獎, 頒獎典禮, 影視典禮, 視覺內容策畫, 設計策略, the Golden Melody Award, the Golden Bell Award, Film and Television Ceremony, Awards Ceremony, Visual Content Programming, Design Strategy