美濃油紙傘產業觀光化與社區營造之研究

Abstract

本研究目的乃探究油紙傘產業的觀光發展歷程與現況，並討論油紙傘產業與社區營造結合的可能走向。本研究採用半結構式訪談法、參與觀察法、文件分析法與視覺分析法進行調查。研究對象包括現今美濃具有營業事實的六家油紙傘業者。研究結果發現，美濃油紙傘的觀光化啟始於1980年代經濟消費能力提升與知名戲劇《星星知我心》的傳播，而美濃油紙傘憑藉著其本身所保存的技藝精緻度，吸引了大眾對於文化藝品的關愛，逐漸地打開產業觀光的發展大門。在美濃油紙傘產業經營的現況上，目前常態經營的有六家油紙傘業者，其經營模式上則可以劃分成三種類型：1.複合式文化園區；2.店面式；3.個人工作室。在社區營造上本研究從油紙傘同業間冷淡的互動關係上進行推導，設想其可能的合作方式，最後針對觀光發展及產業社區營造的角度上針對產業本身提出以下建議：1.舉辦美濃油紙傘文化節；2.成立類聯盟合作組織；3.塑造公有文化空間；4.深化油紙傘文化教育。另外，針對政府單位乃建議給予產業社區營造的主導與資源輔助。The purpose of this study is to analyze the Meinong Paper Umbrella industry tourism development, current status, and discuss the Meinong Paper Umbrella industry Community Reconstruction’s possibility. The study adopted qualitative research, which is semi-structured interview, participant observation, documentary research, visual analysis. The subjects of study were six operators of Meinong Paper Umbrella industry. The result show that the Meinong Paper Umbrella industry tourism attracted public attention since 1980’s purchasing power growth and Media Communication. There are six operations of Paper Umbrella industry at Meinong which divided into three sections such as Composite Culture Village, Storefront and Personal Studio. In addition, from the cold relations between Meinong Paper Umbrella industry to explored possible cooperation directions in the Community Reconstruction. Finally, based on the results, the suggestions are proposed: 1. It can Hosting Meinong Paper Umbrella Festival to Promotional Meinong Paper Umbrella industry; 2. Meinong Paper Umbrella industry should establishment of alliances or associations; 3. Shaping public cultural space to promote local culture; 4. To strengthen Meinong Paper Umbrella cultural education. In addition, I want to suggest that Community Reconstruction need to be supported by government.