從時尚消費看《良友》圖像中的女性形象──以13-79期為範圍

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2017

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  二十世紀初,中國的女性形象大有轉變,與現代化有著密不可分的關係,其中更與中國開始進入消費社會有莫大關聯。所謂消費社會即指,個體的消費目的不再只為生理需求,更承載了精神層面的慾望,消費物品的同時也在建構自我認同,加上這時期中國女性地位的轉變,婦女進入公領域後經濟逐漸得以自主,加上媒體刊物的宣揚與塑造,新起的女性與傳統女性的形象出現歧異。就當時刊物而言,畫報可稱是流傳度最廣泛快速的載體,其中《良友》畫報被指為中國第一份大型綜合畫報,以其真實性、普及性、時尚性引領了風騷,使新型女性形象更加確立而鮮明,畫報中的每一個圖像、報導都傳遞著時人對新型女性形象的建構與反映。本論文將透過《良友》畫報中的諸多圖像,以時尚的角度和消費社會學觀點去探究當時代女性形象如何。
In the beginning of the 20th century, the image of women in China has changed greatly, and it was inseparable with modernization, which built an great relationship with China's consumer society. At this period of time, women entered the public, and became autonomous in their own economy, combined with the publicity and shaping of the public media, the image of traditional women gradually disintegrated. As for the media, the pictorial was spreaded quickly and widely. Especially one of the pictorial "Liangyou", as the number one largest-scale comprehensive pictorial in China. With its authenticity, popularity, fashion leaded the coquettish, it gave an deeper image of characterization to China's newly female.

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良友畫報, 時尚, 消費, 女性形象, 中國, Liangyou, fashion, modern girl, chinese, consumption, pictorial

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