一盤關鍵棋局-觀籌備總經理落子起手無回乎?

Abstract

2016年1-12月來臺旅客累計1069萬279人次，與2015年同期相較成長2.4%。 2016年1-12月各主要客源市場，「觀光」目的旅客為680萬5,443人次，成長0.7%，根據台灣旅宿網的資料顯示，2015年1-12月國際旅館住房率下降了3.6%，但平均房價增加0.5%，相較於一般旅館住房率僅下滑1.8%，但平均房價卻增加83元(3.3%)，由資料可看出雖然國際旅館與一般旅館平均房價雖有成長，但國際旅館與一般旅館住房率皆較2015年下滑，是否台灣的旅館業已經到達飽和或甚至是出現供過於求的狀況？雖然數據顯示如此，然而根據資料2017年至2027年籌設中的國際觀光旅館仍有數十家，房間數高達數千多間。 可見旅館業者仍然對觀光產業抱持著樂觀積極的態度。 因應市場的需求，看好觀光產業的前景，許多企業紛紛投入旅館業興建飯店，籌備飯店。飯店的選擇性增加，在如此多變的且具競爭力的環境中，籌備總經理在面對從無到有到好過程中，如何做出適當的決策，使其在業界展露頭角獨領風騷? 因此，本研究先進行文獻整理並對十二位曾籌備飯店總經理做深度訪談，提出成功及遺憾的決策，並將資料整理及分析，成功的決策多為顧客導向，滿足消費者及市場需求的決策就是成功的決策。遺憾決策多與預算或是經驗不足有關，屬系統或是硬體部分，學術基礎加上實務的經驗以提供日後欲籌備飯店之總經理，希望透過本研究能就籌備飯店決策流程及品質，結合實務與理論以提供一套科學性研究結果及基礎。From January to December 2016, the total number of visitors to Taiwan came to 1069 thousand 279, which was 2.4% higher than that in the same period in 2015. From January to December of 2016, the number of tourists visiting the major tourist markets was 6.8 million 5,443, up by 0.7%. According to the data from Taiwan Travel Network, the international hotel occupancy rate decreased by 3.6% from January to December in 2015, But the average house price increased 0.5%, compared to the general hotel housing rate fell only 1.8%, but the average house price has increased 83. In response to market demand, optimistic about the prospects of the tourism industry, many companies have invested in the hotel industry to build hotels, hotel preparations. The selective increase in the hotel, in such a changing and competitive environment, the preparation of general manager in the face from scratch to a good process, how to make the appropriate decisions to make it show their leading role in the industry Therefore, in this study, the data were collated and analyzed and twelve in-depth interviews were conducted with the general manager of the preparatory hotel. Successful decisions are customer-oriented, and meet consumer expectation and market demand. Regret decision-making for budget or lack of experience related to the system or hardware. Hoping that through this study can provide a set of scientific research results and basis on the preparation of hotel decision-making process and quality, combined with practice and theory for pre-opening General Manager in the future.