百年企業飛利浦照明轉型策略分析
| dc.contributor | 林舒柔 | zh_TW |
| dc.contributor | Lin, Shu-Jou | en_US |
| dc.contributor.author | 陳定紅 | zh_TW |
| dc.contributor.author | Chen, Ting-Hung | en_US |
| dc.date.accessioned | 2019-09-03T10:01:29Z | |
| dc.date.available | 不公開 | |
| dc.date.available | 2019-09-03T10:01:29Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | 中文摘要 台灣飛利浦於1966年於高雄加工出口區成立，生產電腦記憶盤。經歷51年產業升級與轉型，已成台灣知名的品牌外商之一，也是飛利浦在亞太區重要的據點之一。 本論文主要目的是了解照明產業的改變與發展，臺灣飛利浦照明企業組織轉型在全球及台灣整體的組織轉型策略， 其主要原因為LED(發光二極體、Light Emitting Diode)的快速發展，使得照明產業產生了極具的變化，面對這新技術應用革新的挑戰與威脅，此為照明產業歷經百年以上未曾有過如此大的變革，飛利浦照明更是百年以上之企業公司並且為市場之領導品牌，如今更是首遇百年以上未曾有過的挑戰，傳統照明走向LED新世代照明，為鞏固其市場地位與市占率及銷售額，因應市場變化以前瞻思維採取組織轉型策略以確保產業領導地位。 | zh_TW |
| dc.description.abstract | Executive Summary Taiwan Philips was established in 1966 at the Kaohsiung Export Processing Zone. It produces computer memory disk. Through 51 years of industrial upgrading and transformation, it has become one of the most enviable of foreign investors in Taiwan, as well as one of the important stronghold of Philips in the Asia region. The main objective of the consulting project is to improve the LED (light emitting diode, Light Emitting Diode) lighting market share and its visibility of Philips in Taiwan through the project management approach. The main reason is the rapid development of LED, making the lighting industry produced a great change. This is the lighting industry after a century or more have never had such a large change, in facing of this new technology challenges and threats to innovation. Philips Lighting is the enterprise for more than a century and the leading brands in the market, now it is facing challenges as never before; traditional lighting is changing to a new generation of LED lighting. To consolidate its market position, market share and sales, LED project management strategies should be developed as soon as possible to ensure its leadership in the industry. | en_US |
| dc.description.sponsorship | 高階經理人企業管理碩士在職專班(EMBA) | zh_TW |
| dc.identifier | G0104590123 | |
| dc.identifier.uri | http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G0104590123%22.&%22.id.& | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94875 | |
| dc.language | 中文 | |
| dc.subject | 飛利浦照明 | zh_TW |
| dc.subject | 公司策略 | zh_TW |
| dc.subject | 組織變革 | zh_TW |
| dc.subject | Philips Lighting | en_US |
| dc.subject | Strategic Change | en_US |
| dc.subject | Organization Strategic | en_US |
| dc.title | 百年企業飛利浦照明轉型策略分析 | zh_TW |
| dc.title | Strategic Change of Philips in Lighting Segment | en_US |