2009年富邦臺北馬拉松選手參賽動機與環境屬性對參賽滿意度影響之研究 A Research on the Impacts of the Marathoner’s Participation Motivation and the Setting Attributes on the Satisfaction of Participants in the 2009 Fubon Taipei Marathon

dc.contributor 張少熙 zh_TW
dc.contributor Shao - Hsi Chang en_US
dc.contributor.author 游智名 zh_TW
dc.contributor.author Chim - Ming Yu en_US
dc.date.accessioned 2019-09-05T08:53:18Z
dc.date.available 2010-7-13
dc.date.available 2019-09-05T08:53:18Z
dc.date.issued 2010
dc.description.abstract   本研究旨在瞭解馬拉松選手在參賽動機、環境屬性與參賽滿意度之差異情形,並以參與2009年富邦臺北馬拉松選手為研究對象,採用問卷調查法蒐集相關資料,問卷內容包含參賽動機量表、環境屬性量表、參賽滿意度量表以及人口統計變項四個部分。研究者是以便利抽樣的方式進行問卷調查,共計發放450份問卷,回收問卷450份,剔除資料填答不全者,合計有效樣本為423份,有效問卷率為94%。回收資料以SPSS18.0進行資料處理,根據研究資料,以描述性統計、單因子變異數分析、雪費事後比較、皮爾森積差相關及多元逐步迴歸等統計方式分析處理後,所得結論如下:一、年齡介於41-50歲且以男性為主要馬拉松參賽者族群;二、參賽者跑步年資以1-5年、每週練習3-4次、每次練習以1-2小時為主;三、馬拉松參賽者參賽動機以「社交」與「心理感受」為主要參賽動機;四、馬拉松參賽者環境屬性以「路徑」與「安全」為參賽主要考慮依據;五、馬拉松參賽者參賽滿意度以「身心因素」為最主要因素;五、參賽動機的「社交」、「心理感受」及環境屬性的「路徑」與「安全」對參賽滿意度有顯著的預測力。根據以上研究結果,研究者建議馬拉松賽事主辦單位應針對年輕與女性運動族群進行推廣及宣傳,設計不同距離體驗組別、詳細規劃賽事路徑及結合現場運動產品公司促銷運動用品,吸引更多馬拉松愛好者參與,增加觀光經濟以及提升國際形象等,讓馬拉松賽事更具正面的活動價值。 zh_TW
dc.description.abstract   This research aimed to investigate the differences of the marathoners in participation motivation, setting attributes and participation satisfaction, and taked the marathoners of the 2009 Fubon Taipei Marathon as its research objects. Related data by questionnaire method was collected. The questionnaire contained the four parts:participation motivation scale, setting attribute scale and participation satisfaction scale as well as demographic variables. The researcher conducted the questionnaire survey by convenience sampling. A total of 450 questionnaires were given out, and all of which were returned. After excluding the incomplete questionnaires, there were 423 valid ones, with a valid return rate of 94%.   The returned data was processed through the SPSS18.0. After analyzing and processing the research data with the statistical methods of descriptive statistics, one-way ANOVA, Scheffe post-hoc comparison and Pearson’s product-moment correlation as well as multiple stepwise regression, this research reached the following conclusions: (1) the male aged from 41 to 50 take an absolute majority in all marathoners; (2) most of the marathoners have a running time for 1 to 5 years, with 3~4 times of exercises a week and 1~2 hours in each exercise; (3) the “social communication” and the “psychology exercising” are the main participation motivations of the marathoners; (4) in terms of setting attributes, the “path” and the “security” are the marathoners’ consideration bases for the participation; (5) the “social communication” and the “psychology exercising” in participation motivation and the “path” and the “security” in setting attributes have significant predictive power in the satisfaction of participation.   Based on the research results above, the researcher suggests that the marathon race organizers should promote and publicize this event aiming at the young and the female sports groups, design different distance experience groups, detailedly plan the race paths and coordinate with on-site sport products companies to promote sport products, in order to attract more marathon enthusiasts, increase tourism economy and raise Taiwan’s international image, giving marathon event more positive value. en_US
dc.description.sponsorship 體育學系 zh_TW
dc.identifier GN0697300326
dc.identifier.uri http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0697300326%22.&%22.id.&
dc.identifier.uri http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/105791
dc.language 中文
dc.subject 馬拉松選手 zh_TW
dc.subject 參賽動機 zh_TW
dc.subject 環境屬性 zh_TW
dc.subject 參賽滿意度 zh_TW
dc.subject 富邦臺北馬拉松 zh_TW
dc.subject marathoner en_US
dc.subject participation motivation en_US
dc.subject setting attributes en_US
dc.subject satisfaction of participation en_US
dc.subject Fubon Taipei Marathon en_US
dc.title 2009年富邦臺北馬拉松選手參賽動機與環境屬性對參賽滿意度影響之研究 zh_TW
dc.title A Research on the Impacts of the Marathoner’s Participation Motivation and the Setting Attributes on the Satisfaction of Participants in the 2009 Fubon Taipei Marathon en_US
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