以使用與滿足理論探討美食網紅對購買意圖、共創體驗與網路口碑之影響
| dc.contributor | 方進義 | zh_TW |
| dc.contributor | Fang, Chin-Yi | en_US |
| dc.contributor.author | 黃瀞巧 | zh_TW |
| dc.contributor.author | Huang, Ching-Chiao | en_US |
| dc.date.accessioned | 2025-12-09T08:20:57Z | |
| dc.date.available | 2030-07-28 | |
| dc.date.issued | 2025 | |
| dc.description.sponsorship | 運動休閒與餐旅管理研究所 | zh_TW |
| dc.identifier | 61231001A-47824 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/92cb085ee9eac069ee22a47c81a4667f/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125895 | |
| dc.language | 中文 | |
| dc.title | 以使用與滿足理論探討美食網紅對購買意圖、共創體驗與網路口碑之影響 | zh_TW |
| dc.title | Using the Uses and Gratifications Theory to Explore the Influence of Food Influencers on Purchase Intentions, Co-Creation Experiences, and Electronic Word of Mouth | en_US |
| dc.type | 學術論文 |