機械遊樂設施安全說明對遊客身體風險知覺影響之研究─以九族文化村自由落體為例

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2011

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本研究旨在探討機械遊樂設施安全說明對遊客身體風險知覺之影響。研究目的為: 一、瞭解機械遊樂設施安全說明在傳播時的內容製碼; 二、瞭解機械遊樂設施安全說明在傳播時的遊客解碼、傳播效果及干擾因素; 三、探討遊客對使用機械遊樂設施之身體風險知覺; 四、探討機械遊樂設施安全說明對遊客身體風險知覺之影響。 研究採用問卷調查法及訪談法,研究對象以九族文化村遊客為主,業者為輔,共發放430份問卷,其中剔出填答不完全者37份,共的有效樣本為393份。本研究抽樣期間為2010年4月,所得經描述性統計、t檢定、單因子變異數分析、雪費多重事後比較法及典型相關等統計方法分析後得知本研究結果為: 一、機械遊樂設施安全說明的傳播內容是根據介紹設施特性及提醒遊客相關限制來進行製碼; 二、報導促使恐懼、感同身受體驗及焦慮傾向較會影響遊客對安全說明解讀程度、使用行為及干擾行為因素; 三、年齡、報導促使恐懼、感同身受體驗及焦慮傾向較會影響遊客對使用機械遊樂設施之身體風險知覺; 四、遊客解碼和干擾行為因素與遊客身體風險知覺較有相互正向的影響。 本研究期望藉由結果建議,提供政府單位及遊樂區經營者考量豎立安全說明的價值與實用性,考慮設置對安全說明內容的規定,以期建立有效的安全說明,以便提高遊客風險認知。此外,以本研究之結果對後續研究者提出建議供參考。
The purpose of this study was to define the influences of visitors’ physical risk perception on mechanical amusement facilities’ safety instructions. The data was collected by survey from visitors and interview with the manager in Formosan Aboriginal Culture Village in April 2010. After deleting the invalid questionnaires, 393 subjects were collected for further analysis. The statistical analysis contained frequencies, percentages, t-test, one-way ANOVA, Scheffe’s Post Hoc Multiple Comparison and canonical correlation. The results were found as the following: 1. The Enterprise had considered about the specialty of the amusement facilities and the important notice when it encoding the content of the Safety instructions; 2. The level of visitors’ decoding, behavior and anti-noise were showed significantly impacts in media presentations, vicarious experiences predisposition to anxiety; 3. Physical risk perception showed significantly impacts on age, media presentations、vicarious experiences predisposition to anxiety; 4. The relationship between visitors’ decoding and anti noise with physical risk perception was positive and reciprocal effect. The study suggested that government and the relevant enterprise consider as the value and the usability of the safety instructions, and make rules to the content, to build an effective instruction and increase the visitors’ risk perception. Finally, the results offered some suggestions for future studies.

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機械遊樂設施, 傳播, 身體風險知覺, Mechanical amusement facilities, Communication, Physical risk perception

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