三項運動選手參與動機與環境屬性對參賽滿意度之研究

Abstract

本研究之目的為探討三項運動選手參與動機、環境屬性對於滿意度之影響，並以參與2013年Challenge Family Taiwan選手為研究對象，採用問卷調查法蒐集相關資料，問卷內容包含參與動機量表、環境屬性量表、參賽滿意度量表以及三項運動人口統計變項四個部分。研究者是以便利抽樣的方式進行問卷發放與調查。回收資料以SPSS19.0進行資料處理，所得資料經描述性統計、獨立樣本t檢定、獨立樣本單因子變異數分析、事後比較方法、皮爾森積差相關分析、一般多元迴歸分析。 本研究的結果與結論為：三項運動的參與者以男性選手、平均年齡為36歲、具大學（專）教育程度、平均月收入在58,000元、職業以工商服務業者居多；不同教育程度之三項運動選手在參與動機上之吸引力構面有顯著差異；不同教育程度之三項運動選手在環境屬性之景觀效益構面有顯著差異；參與動機、環境屬性與滿意度之間顯示顯著的正相關；參與動機之自我展現、吸引力與環境屬性之安全、景觀等4個變項對滿意度有顯著的預測能力。本研究建議賽事推展單位應強化選手的參與動機、環境屬性、服務品質與效率，提升賽會滿意度，切實掌握賽會的整體規劃與核心價值，以提升賽事品質，營造優質的運動環境。The purpose of this study is to investigate the motivation and satisfaction of the environmental impact of property of triathletes who participated in 2013 Challenge Family. The study collected relevant data using questionnaires, and the criteria of the survey includes Participation Motivation Scale, Environmental Attributes Scale, and Participation Satisfaction Scale. The research was conducted by means of convenience sampling. Data is processed by SPSS19.0 and analyzed based on Descriptive Statistics, Independent Sample t Test, Independent Sample ANOVA Analysis, Post-hoc Comparison Method, Pearson Correlation Analysis, and Multiple Regression Analysis. The results and findings are as follows: most triathletes are males, with an average age at 36, education background of university or college, incomes of 58,000 NTD, and workers in industrial and commercial service account for the majority. Triathletes with different educational background have significant differences in terms of attractiveness on Participation Motivation; those with different educational background perform differently in the aspect of Landscape benefit facets in Environmental Attributes on. Also, Participation Motivation and Environmental Attribute show considerable positive correlation with satisfaction. The four variables: Self-expression in participation motivation, attractiveness and safety and landscape in Environmental attributes have great predictive power on satisfaction. The results will be provided to tournament organizers and government departments to promote triathlon events by enhancing participation motivation of triathletes, optimizing the environmental impact of property, elevating quality of service and administrative efficiency, and improving satisfaction of participants. Efforts should be made to achieve comprehensive planning of the event and leverage differentiating marketing with the aim to enhance the overall quality of triathlon events. By promoting triathlon events, the goal is to create a better environment and bring more benefits to triathletes.