環繞客戶的企業成長路徑
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2020
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Abstract
本文主要探討企業資源與成耐的建構過程，及其與後續成長策略的關係。論文以台灣半導體設備服務業者X公司的成長策略為例，進行分析。X公司的策略規劃邏輯是由內向外，運用企業本身的經營條件，以對抗外在環境的變化，並傾向以內部自行發展搭配合作發展的方式建構資源及能力，目前公司的核心競爭力，更是在為了滿足客戶的需求過程當中逐漸建立。因此發現，個案公司的成長路徑是環繞客戶需求而成。雖然過程中也有失敗的經驗，但個案公司仍持續不斷的修正及調整，試圖找出最佳成長策略，將企業價值極大化。
This study explored the accumulation process of business resources and capabilities, and their implications of subsequent growth by using a case of a semiconductor equipment manufacturer in Taiwan. The strategic planning of the case company is utilizing internal resources with n thoroughly to accommodate changing environment. The core competence of X company is build based on meeting demands for its customers. Thus, the growing path is mainly revolving round customers’ needs. Even with failure experiences, X company still makes adjustments and finds ways to grow new businesses.
This study explored the accumulation process of business resources and capabilities, and their implications of subsequent growth by using a case of a semiconductor equipment manufacturer in Taiwan. The strategic planning of the case company is utilizing internal resources with n thoroughly to accommodate changing environment. The core competence of X company is build based on meeting demands for its customers. Thus, the growing path is mainly revolving round customers’ needs. Even with failure experiences, X company still makes adjustments and finds ways to grow new businesses.
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Keywords
成長策略, 成長路徑, 客戶需求, 建構資源, Strategy for growth, Growing path, Customer demands, Construction resources