口譯員聲望對口譯品質評量之影響
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Date
2013
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Abstract
自由會議口譯員的聲望是否可以作為一獨立的因子，影響口譯服務使用者對口譯品質之評量，並提升未來聘僱之意願？不同英語程度的使用者，所受的影響是否不同？本研究實驗中，兩位聲望與資歷有高低分別之口譯員，輪流進行中進英逐步口譯，受試者聆聽後須評量給分，並選擇願意聘僱的口譯員。兩名口譯員之錄音實為同一人錄製，譯文品質一致，但差別在於其基礎音頻經由軟體調整而有高低之分。結果發現，聲望對於使用者之評量與聘僱意願沒有顯著影響，但多數受試者偏好基礎音頻較高之口譯員。
Does freelance conference interpreters’ reputation affect users’ assessment of quality of interpretation and their choices of hiring interpreters? Are users with different levels of English aptitude influenced differently? In an experiment the subjects assess one senior interpreter with higher reputation and one less-experienced interpreter after listening to their consecutive interpretation from Chinese into English. The subjects are then asked if they would hire the interpreters. The recordings of the two interpreters are in fact produced by the same professional interpreter and thus have consistent quality, except that the voice pitch, or fundamental frequency of voice, has been adjusted to distinguish the two renditions. Results show that reputation does not significantly affect quality assessment or purchase intention; however, subjects do prefer the junior interpreter with higher voice pitch.
Does freelance conference interpreters’ reputation affect users’ assessment of quality of interpretation and their choices of hiring interpreters? Are users with different levels of English aptitude influenced differently? In an experiment the subjects assess one senior interpreter with higher reputation and one less-experienced interpreter after listening to their consecutive interpretation from Chinese into English. The subjects are then asked if they would hire the interpreters. The recordings of the two interpreters are in fact produced by the same professional interpreter and thus have consistent quality, except that the voice pitch, or fundamental frequency of voice, has been adjusted to distinguish the two renditions. Results show that reputation does not significantly affect quality assessment or purchase intention; however, subjects do prefer the junior interpreter with higher voice pitch.
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會議口譯, 口譯品質, 聲望, 服務品質, 聘僱意願, 光暈效應, 基礎音頻, conference interpreting, quality of interpretation, reputation, service quality, purchase intention, halo effect, fundamental frequency of voice