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An Evaluation of ERP Implement Strategy─ A Case Study of Life Insurance Company S
Customer relationship management
Enterprise resource planning
Technology acceptance model
Science and Technology have not only changed our life but also driven business transformation. Mobile devices, cloud technology, social media and big data are four technology trends that are changing our daily lives and the operations of business as well. Among the four trends, big data perhaps is the most important one, which will result in a completely new economic era. In the past few months, FSC implemented new policy that allows financial services companies to invest in financial technology. And, this policy bring a new word – FinTech, to our society.FinTech is about incorporating technology into the financial industry, which is also the important goals of business innovative development in today’s society. The case company has 50 years of history, during which the company has experienced the changes of its parent company and the evolution of the industry, government regulations, insurance products, and customer and business operational strategy. To be able to keep growing continually, the case company has been changing its business processes and information systems to adapt to the changing environment. Since technology usually drives business transformation,the case company worked with a well-known international software companyto developa brand new enterprise information system –The Achievement Project, which contains four modules: customer relationship management, insurance industry core, enterprise resource planning (ERP), and commercial database integration and business analysis. Hope that through the launch of The Achievement Project, the case company can deliver faster, better, and more valuable services to its customers and lead to easier, effective and meaningful work experience for its employees, which in turn make the case company become the first choice of all customers among insurance companies in Taiwan. The studyemploys the Technology Acceptance Model (TAM) to empirically investigate employee attitude toward The Achievement Project and employee intention to using the delivered information system. We use the perceived usefulness and perceived ease of use to be the explanatory variables of attitude and usage intention and test the relationships with a sample obtained through an internal questionnaire investigation in the case company. We also conduct interviews with several employees who represent different departments in the case company to obtain qualitative opinions about The Achievement Project.
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