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Title: 專業影評之發行商偏誤及影評方向對消費者影評接受度之影響:以消費者-發行商認同為干擾因素
Impact of Professional Critics' Distributor Bias and Critic Valence on Consumers' Acceptance of Their Reviews: Moderating Effect of Consumer-Distributor Identification.
Authors: 國立臺灣師範大學管理研究所
Issue Date: 1-Dec-2013
Publisher: 國立臺灣大學管理學院
ISSN: 1018-1601
Other Identifiers: ntnulib_tp_I0108_01_007
Appears in Collections:教師著作

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