專業影評之發行商偏誤及影評方向對消費者影評接受度之影響：以消費者-發行商認同為干擾因素

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dc.contributor國立臺灣師範大學管理研究所zh_TW
dc.contributor.author王仕茹zh_TW
dc.contributor.author陳明輝zh_TW
dc.date.accessioned2016-03-22T06:51:45Z
dc.date.available2016-03-22T06:51:45Z
dc.date.issued2013-12-01
dc.identifierntnulib_tp_I0108_01_007
dc.identifier.issn1018-1601
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77085
dc.languagezh_TW
dc.publisher國立臺灣大學管理學院zh_TW
dc.relation臺大管理論叢，24（1），71-100。zh_TW
dc.subject.other發行商偏誤zh_TW
dc.subject.other影評方向zh_TW
dc.subject.other消費者-發行商認同zh_TW
dc.subject.otherDistributor biasen_US
dc.subject.otherCritic valenceen_US
dc.subject.otherConsumer-distributor identificationen_US
dc.title專業影評之發行商偏誤及影評方向對消費者影評接受度之影響：以消費者-發行商認同為干擾因素zh_TW
dc.titleImpact of Professional Critics' Distributor Bias and Critic Valence on Consumers' Acceptance of Their Reviews: Moderating Effect of Consumer-Distributor Identification.en_US

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