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Title: 自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響
The Impact of Emotion, Experience Appeal and Argument Quality on Advertising of Self-referencing
Authors: 國立臺灣師範大學管理研究所
Issue Date: 1-Apr-2009
Publisher: 國立臺灣大學管理學院
ISSN: 1018-1601
Other Identifiers: ntnulib_tp_I0108_01_006
Appears in Collections:教師著作

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