自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響

Simple item page
dc.contributor國立臺灣師範大學管理研究所zh_TW
dc.contributor.author王仕茹zh_TW
dc.contributor.author闕秋萍zh_TW
dc.date.accessioned2016-03-22T06:51:45Z
dc.date.available2016-03-22T06:51:45Z
dc.date.issued2009-04-01
dc.identifierntnulib_tp_I0108_01_006
dc.identifier.issn1018-1601
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77084
dc.languagezh_TW
dc.publisher國立臺灣大學管理學院zh_TW
dc.relation臺大管理論叢，19（特刊），33-60。zh_TW
dc.subject.other自我參照廣告zh_TW
dc.subject.other經驗訴求zh_TW
dc.subject.other論點品質zh_TW
dc.subject.otherAdvertising of self-referencingen_US
dc.subject.otherExpreience appealen_US
dc.subject.otherArgument qualityen_US
dc.title自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響zh_TW
dc.titleThe Impact of Emotion, Experience Appeal and Argument Quality on Advertising of Self-referencingen_US

Files

Collections

教師著作