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Competition Strategy in IT System Integration Industry:A Case Study of Company Y
System Integration Industry
Five Force Framework
With the disruptive influence of information technology and the development of the digital economy, independent product research and development is rare in Taiwan, leading to rigidity in the industrial structure of system integration industry players and fierce competition. So how can system integration firms get an understanding of industry trends and their own firm's advantages in this ever more competitive environment, in order to raise their competitiveness and plan their corporate strategy with concrete proposals. This thesis will employ Porter's Five Force Framework and a SWOT analysis as a theoretical basis to undertake qualitative interviews with the case study company as an initial method of data collection, and then summarize the suggestions of industry experts, as well as engage in analysis. The data collected from these three sources will form the basis of the research framework, which will then be used in analysis of the case study company's competitiveness and strategy planning. This thesis will then discuss the external environment and the internal resources and advantages of the industry and develop from this an effective corporate strategy. In the course of this analysis, the domestic system integration industry has an oppositional relation to the factors that influence its existence. Along with increased competition and the content provided by the internet becoming more and more diverse, a gap in the market must be found, to create new value and to get to grips with customer demand whilst being flexible in adjusting the company's internal policy, in order to deploy resources in the most appropriate way. For small and medium-sized businesses in their growth stage, when they are streamlining their corporate teams and organizational culture, reducing problems and risks are all strategies that need to be continually carried out. When it comes to raising the company's profile, marketing strategy, seeking out new business opportunities and product breadth and depth, as well as boosting service efficiency and technology upgrades, a macro-view from management and good leadership are required. Being flexible when it comes to making adjustments to corporate strategy can help avoid rigidity and can give a clearer idea of what risks are acceptable, allowing for decisive strategy determinations at the management level. This allows strategy to be implemented in a more targeted and well-paced fashion and for the implementation of action plans to raiseprofitability and expand market share. Keywords: System Integration Industry, Competition Strategy, Five Force Framework, SWOT
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