Browsing by Subject "Affective commitment"

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A Study of Leadership and Locus of Control on Workplace Happiness and Affective Commitment
(2010) 葉宜菁; Yi Ching Yeh
Employee well-being has been a popular topic of discussion in societies that are well developed. It has been linked to better individual and organizational outcomes in various populations. This study intended to empirically test whether employee well-being does have an effect on employee’s affective domain in work place, specifically, whether happier employees do feel much more affectively attached to the organization. In addition, this study tests the effects of two antecedent variables of workplace happiness, supervisor’s leadership behavior and employee’s work locus of control, in order to better understand how to create an organizational atmosphere conducive to employee happiness. White-collar office workers were the target population of this study. This study used a survey research approach to collect empirical data from one of the biggest real estate agencies in Taiwan. Survey questionnaires were sent to all 2664 real estate agents located in 295 agency branches in Taiwan, of which 283 (or 11%) agents responded,. The survey questionnaire contained the measures on leadership behaviors, work locus of control, workplace happiness and affective commitment. Hierarchical regression and path model analysis were used to test the relationship among variables in this study. The results are summarized as follows, 6. Supervisor’s leadership behaviors, especially consideration leadership behaviors, have a positive effect on employee’s workplace happiness and affective commitment to the organization. 7. Employee’s workplace happiness has a positive effect on employee’s affective commitment to the organization. 8. Workplace happiness strongly mediates the relationship between supervisor’s leadership behaviors and employee’s affective commitment to the organization. 9. Employee’s work locus of control has a direct effect on employee’s workplace happiness. Employees who rely on internal work locus of control tend to be happier than those who rely on external work locus of control. 10. The relationship between both types of leadership behaviors and workplace happiness is even stronger when the subject relies on internal work locus of control.
The Relationship among Job Stress, Social Support and Affective Commitment: A Study on Employees of Nonprofit Organizations in Taiwan
(2012) 郭勇呈; Yung-Cheng Kuo
Nowadays, human resources in nonprofit organizations become increasingly important. In this study, the research purpose was to examine the relationship among job stress, social support, and affective commitment in order to understand the job situations of employees of nonprofit organizations (NPOs) in Taiwan. A total of 156 employees in NPOs in Taiwan were examined to understand the relationship between job stress and affective commitment while regarding social support as a moderator. This study used three dimensions of scale to collect data regarding job situations of employees in NPOs in Taiwan. A pilot study, item analysis, internal consistency and expert reviews were used to improve validity and reliability of this study. In addition, the researcher conducted descriptive statistic, correlation analysis and hierarchical regression analysis to analyze hypotheses and examine the relationship among job stress, social support and affective commitment. The result confirmed that job stress was significantly and negatively related to the affective commitment. Moreover, social support was found to have a moderate effect on the relationship between job stress and affective commitment. The result of this research suggested that NPOs managers need to understand psychological situation of employees, and pay attention to the relationship of job stress, social support and affective commitment.
以情感承諾為中介變項探討女性消費者對韓國美妝品之購買動機
(2017) 趙雨培; Jessica Juan Chao
韓國政府在二十一世紀的現代化經濟發展，訂定計劃提升發展國家形象，從 1994 年開始推動文化創新及振興產業，訂定「文化產業振興基本法」，並成立韓國文化振興院，在短短的十幾年間，文化創新產業有了突飛猛進的成長。韓國政府在推廣及改善國家形象方面，下了非常大的功夫，也充分利用了媒體及網路，其中最常運用的方法就是開創媒體傳播的偶像韓流明星選為宣傳韓國國家旅遊大使的視頻代言人，籍著快速便捷的傳播手段運用而成為韓國「國家形象」代言人。並以「韓流」這樣的國家文化品牌，提升及扭轉了韓國國家形象。隨著韓流像狂風般的吹襲到世界各地，韓國的美妝保養品牌也籍著流行而來台灣發展開拓市場，韓國美妝品牌都會籍著偶像劇明星來代言，讓品牌增加知名度。這些韓國美妝商品的共同的特色就是產品新頴及多樣化，經常推陳出新，讓消費者能夠不斷接受使用及好感，更保有著價位平易低廉實惠、並發送大量的試用品，讓消費者對於品牌擁有忠誠度並讓韓國美妝產品銷售大增，獲得許多試用者一致推薦，促使韓國化妝品在台灣市場擴展迅速。因此本研究目的就是為了解台灣女性消費者對於韓國美妝品會不會對於情感承諾、品牌創新、服務品質、代言人這些因素而改變消費者購買的意願。此外，採用便利抽樣之方式針對台灣女性消費者，以 15~30 歲的學生消費群來進行網路問卷調查。