公眾協作平臺參與者動機與需求之研究－以臺灣數位有聲書平臺為例

Abstract

拜網際網路與資訊科技急速進步之賜，人類對知識生產、傳播型態已突破數千年來對感官的支配，不再受時空限制。二十一世紀初，數位有聲書傳播技術已臻成熟，加上行動裝置普及，因此有聲書在歐美無論是發行量、聽讀人口均快速成長。相對於此，華語有聲書的數量及聽讀者仍相當稀少。獲取知識的能力，儼然成為人類因應快速變化與激烈競爭環境的重要能力，希望透過本研究能鼓勵華語有聲書藉由科技進步而成長。 近年來透過網路無遠弗屆的傳播與匯聚特性，發展出公眾協作模式，若規劃得宜，運用此模式從事有聲書公眾協同創作，將能快速累積大量作品，成為聲音知識庫。本研究以研究發展法的精神，運用開放原始碼的內容管理系統Drupal 7，建置一個有聲書公眾協作平臺，並透過Facebook社群網站公開招募協作者與研究者一起協同製作有聲書，再將作品成果分別上傳到Youtube影音平臺、本研究開發的有聲書平臺、Facebook社團三方，於網路公開，自由取用。 在蒐集研究資料的策略方面，循著協作者歷經：參與、協作、作品開放取用、聽眾回饋等過程，同時研究者自研究計畫展開即建立執行日誌、通訊紀錄，再與協作者進行參與式訪談，製作訪談紀錄，蒐集三類資料進行比對，分析協作者參與動機與需求。研究結果顯示，協作者最主要參與動機依序為：幫助他人、認同公眾協作、分享的喜悅，而協作者參與的最大考量是時間；對平臺功能的需求，重視操作簡易、內容分類、查詢方便，關於平臺經營，則希望加強成果推廣，維護平等、自由、相互尊重的精神；研究建議：運用公眾協作模式發展有聲書，既建聲音知識庫，也匯聚人才與良善美德。The rapid progress of Information and communication technology facilitates knowledge sharing. In the twenty-first century, with the widespread of Internet, the acquisition and dissemination of human knowledge is no longer limited by time and space. The ability to acquire knowledge not only affects the learning of human beings, but also affects the resilience of people when they face and survive in a rapidly changing and competitive environment. This study aims to explore the existing network collaborative atmosphere, digital audiobooks and the way of convergence of audiobook creation. Commons-Based Peer Production (CBPP) is the creation of an Internet-based works through global dynamic participation of volunteers according to public collaboration, freedom, and equality code of conduct.This study presents a digital audiobooks library setting as it relates to commons-based peer production. There are many outstanding features of digital audiobooks such as a combination of multi-element, unrestricted on ambient lighting, hands-free, portable collection, diversified carrier, easier to share and flexible use of time. Compared with the English counterparts, Chinese digital audiobook resources are obviously inadequate. This study aims at engaging open source content management software to build a Chinese digital audiobooks platform with the idea of CBPP in mind and using this platform to recruit voluntary participants, contributing their works, gathering experiences and views of participants. It is expected that the results of this study will be an important reference to the development of digital audiobooks platform.