臺灣傳統市場內委託行的跨國貿易研究

Abstract

本研究以傳統市場內的委託行店家為研究對象，探究委託行店家透過舶來品的流動，與委託行消費者、委託行店家、委託行批發商、代工行等角色，產生的社會網絡與社會資本的應用。研究結果發現，傳統市場內的委託行店家，多數販售女性服飾類別的商品為主，並以日本的商品為大宗。委託行店家店內所販售的商品，通常是與同行的人一起前往國外進行採購，並由代工行協助商品的運輸。顧客親自到店內挑選商品，並藉由與店家的互動型態，產生交易型態外的信任、互惠模式。近年來，由於科技網路的發達與交通的便利，再加上疫情的影響，許多店家從親自出國挑選貨品的批貨模式，轉向跟臺灣的委託行批發商批貨販售。委託行批發商與零售商也依據信任的程度，建立「寄賣」的合作型態。疫情過後，委託行批發商與零售商，皆面臨顧客群快速銳減的狀態，卻仍堅守在市場內，滿足消費者的舶來品需求。傳統市場內的委託行，除了提供舶來品的服務外，也代表了早期的舶來品交易歷史與發展。在現今快速變動的社會中，傳統市場內的委託行店家仍然保有實體店面與實體物的交易。透過人際互動關係，讓舶來品的流動不僅是商品的交換，也使傳統委託行的存在具有重要社會人文價值。This study focuses on the unique role of commission stores within traditional markets, and examines how vendors of these stores engaging in the circulation of imported goods form social networks and accumulate social capitals through interactions with various clients such as consumers, fellow vendors, wholesalers, and logistics companies.The findings of this study show that most commission stores primarily sell clothing for female and the majority of the apparel is imported from Japan. In addition, those vendors tend to form a group for oversea purchasing and deliver goods back to Taiwan together with the assistance of logistics companies. When goods are delivered to commission stores, customers come to select products in person and take face-to-face interactions with shop owners. The procedure establishes a very unique relationship of trust and reciprocity between vendors and consumers beyond typical transaction behaviors.Recently, the emergence of internet and lower costs of airfares affect sale models of vendors. Venders are urged to change their strategies from sourcing goods abroad to purchasing from domestic commission store wholesalers. In addition, these wholesalers and retailers often engage in consignment partnerships based on the level of mutual trust with commission store vendors. However, the COVID-19 pandemic triggers a significant decline of customer needs and severely affect the economy of these goods vendors.In conclusion, commission stores not only serve as providers of imported goods but also stand as living testimonies to the history and development of foreign commodity exchange in Taiwan. In today’s fast-paced society, these shops maintain physical storefronts and uphold tangible exchanges, allowing the circulation of imported goods to represent more than mere transactions—they preserve the deeply human connections and cultural warmth that define traditional markets.