藝術與企業合作平台建構與執行模式之研究：以國家文化藝術基金會為例

Abstract

由於社會朝向多元民主的發展，藝文團隊、藝術家與藝文非營利組織數量不斷增加，藝術的創作形式更以不同的媒材和面貌展開，藉由跨領域的結合，呈現出多元的開展。此外，全球經濟發展趨緩，各國政府財政困窘，公共預算給予藝文界的補助經費逐年減少，因此引發藝術界積極尋求公共預算之外的其他資源，並與不同部門建構各種可能的合作方式 。 國藝會自2003年起改以「專案勸募」作為主要募款策略，另一方面成立以企業家為會員的國藝之友組織，扮演企業界與藝術界之間的媒合平台與中介角色，並推動各項「藝術與企業」的合作專案。 本研究以國藝會藝術與企業合作平台為研究對象，探析歷年來重要之藝企合作案例。透過「深度訪談」、「參與觀察」等方法，分別就藝術與企業合作專案之目標設定、執行策略、目標達成情形、經費及資源運用、具體成效等進行執行結果分析，並以效率性、效能性、充分性、回應性、適當性等面向作為評估指標，以檢視國藝會的平台功能，綜整出藝企合作成功之關鍵因素。 本研究發現藝術與企業雙方互惠關係的建立以及對彼此的信任，影響專案的成效；合作過程尤重各方參與者於計畫執行前、執行過程中，以及執行結果的充分溝通，方能有效促進參與者各自目標與共同利益的達成。藝術與企業的合作，因不同案例而有獨特的經驗和過程。最後本研究亦針對企業界與藝術界合作之實務提出若干建議。The rise of a pluralistic society in Taiwan has led to an increase in the number of arts groups, artists, and non-profit arts organizations. Art itself has been enriched by new creations using different mediums and styles. Multidisciplinary approaches have resulted in the formation of a more varied art scene. However, the global economic downturn has resulted in weaker government fiscal positions, and as a result, curtailed funding for the arts. Thus, the arts community has sought resources outside the public sphere, and have created linkages with all manner of partner. Since 2003, "Project Way" has become the major fundraiser of the National Culture and Arts Foundation. The “Arts and Business” (A&B) partnership program has been another way the NCAF has been playing an intermediary role between the business community and the arts. This study focuses on the NCAF’s A&B platform, considering successful case studies over several years through in-depth interviews, participant observation, and other methods. Considered aspects include goal setting, implementation strategy, the circumstances under which goals are met, funding and resource utilization, and concrete results from A&B projects,meanwhile, evaluation indicators used to weigh the NCAF’s work as a matchmaker and the success of its A&B projects, the better to show the conditions under which A&B cooperation succeeds include efficiency, effectiveness, sufficiency, evenhandedness, responsiveness, and appropriateness. The establishment of a mutually beneficial relationship and trust between the arts and business greatly affects the effectiveness of any given project. In such a partnership, clear communication among participants is important in each phase of project execution; communication helps participants reach their goals and pursue their common interests. Unique experiences arise due to the differences in each case considered. Finally, this study proposes practical suggestions for closer cooperation between the business community and the arts community.