中國傳統遊藝之文化海報創作研究

Abstract

文化創意的概念隨著各界的推廣，逐步流行於世界各地，越來越多人開始注意以往被遺忘或忽視的文化根底，將其轉化為創作元素，賦予文化新生命。而遊藝，就是遊戲的藝術，是人們日常生活中消遣娛樂的精神文化。 中國文化源遠流長，各式各樣的遊戲方式隨著歷史變遷而興起或衰敗，每個時期都有不同遊藝形式與特點出現；有些遊戲歷經數代的改革，至今仍盛行不敗，但也有許多遊藝消失於時間的洪流之中。 本研究以中國傳統遊藝為主題，彙整各方文獻，探討中國傳統遊藝的歷史與玩法，汲取傳統元素賦予遊藝新面貌，並利用臺灣藝文海報影像資料庫搜尋傳統藝術相關海報，使用KJ法分析歸納歷來海報表現形式與手法，以了解其常用元素與構成脈絡。 最後將現存的遊藝以電腦繪圖方式，用純線條繪製插畫風格，最終以15張主題各異的海報呈現中國傳統遊藝的多元風貌，希望藉由其成果，讓人們重新認識中國傳統遊藝之美，豐厚文化涵養。

With the promotion, the concept of cultural and creative is gradually popular around the world. More and more people began to pay attention in the past to be forgotten or neglected cultural foundation, which was transformed into a creative element, giving the culture a new life. And entertainment is the art of the game. That is the people's daily recreation of spiritual culture. Chinese culture has a long history, a variety of game modes along with the historical change and the rise or decline, each period has different entertainment forms and characteristics; some games been reform after several generations, is still prevalent, but there are many entertainment disappear. In this study, the theme of traditional Chinese entertainment, aggregated documents to explore the history and play of traditional Chinese entertainment. Using Taiwan's arts poster image library to search traditional arts-related posters, and analyze with KJ induction to understand their common elements constituting the context. Finally, the existing way of entertainment to computer graphics, with pure lines drawn illustration style, and ultimately to 15 different themes poster presentation pluralistic style of traditional Chinese entertainment. I hope by the results, let people to rediscover the beauty of traditional Chinese entertainment, and mellow cultural contents.