臺灣企業甲級足球聯賽發展現況與問題

Abstract

足球運動常常被稱為「世界的運動」，不論是在歐洲、南美洲而至全世界，都對足球十分狂熱，足球是全世界最受歡迎的運動之一，在臺灣卻不是一項主流運動，甚至被嘲諷為「足球沙漠」。2017年成立至今的臺灣企業甲級足球聯賽的發展仍有不少問題和改善空間值得關注和討論，本研究將針對：一)瞭解臺灣企業甲級足球聯賽的發展歷程和現況、二)臺灣企業甲級足球聯賽之球賽制度與問題、三）臺灣企業甲級足球聯賽發展之困境，進行探討，了解當中的現況和問題可作為日後足球聯賽的發展的參考依據，並提出未來的發展方向。本研究以文獻分析法和半結構式訪談法，以了解臺灣企業甲組足球聯賽之發展與問題。 研究結果發現：在比賽規劃上有四大不足的地方（一）賽程規劃不穩定（二）比賽場次不足（三）比賽時間不優（四）賽場地未達標準，在發展方面也面對五大困境（一）缺乏企業支持（二）協會方向不清（三）觀眾和市場推廣不足（四）場地缺少（五）球員雙重身份。根據以上提出以下建議：（一）政府場地興建和制定長遠而有效的足球發展計劃（二）協會改善賽事規劃並確立明確的發展方向（三）成立獨立賽會，令聯賽在籌集資金或宣傳方面能更有效地進行。四）球隊需建立長遠的經營模式和明確組織架構。期望臺灣企業甲級足球聯賽的發展能以正確的方向邁進，臺灣足球的發展日漸進步。Football is often referred to as the"sport of the world." Whether in Europe, South America, or globally, people are passionate about football. However, football is not considered a mainstream sport in Taiwan and has even been ridiculed as a "football desert." Since its establishment in 2017, the Taiwan Football Premier League has faced numerous challenges and areas for improvement. This study aims to achieve the following objectives: 1) Understand the league's development history and current situation; 2) Identify the game systemand issues of the first-level football league in Taiwan; and 3) Discuss the development dilemma faced by the league, providing insights into the current situation and problems as a reference for future development and proposing future directions.This study utilizes literature analysis and semi-structured interviews to examine the development and challenges of Taiwanese corporate football leagues. The findings reveal four shortcomings in competition planning: (1) Unstable scheduling; (2) Insufficient number of matches; (3) Inadequate timing of matches; and (4) Substandard venues. Additionally, five major difficulties are identified in terms of development: (1) Lack of corporate support; (2) Unclear direction of the association; (3) Insufficient audience and marketing efforts; (4) Lack of suitable venues; and (5) Dual identities of players.Based on the above findings, the following suggestions are proposed: (1) The government should construct venues and formulate a long-term and effective football development plan; (2) The association should improve game planning and establish a clear development direction; (3) Establish an independent competition to enhance fundraising and promotional effectiveness; and (4) Teams should establish a long-term business model and a clear organizational structure.It is hoped that these recommendations will guide the Taiwan Football Premier League towards positive development, contributing to the progress of football in Taiwan.