以循環經濟的觀點探討物流服務設計之取件模式－以紙器為例

Abstract

本研究深入探討如何將循環經濟的理念應用於物流服務設計及環保包裝，以應對傳統線性經濟「開採-製造-使用-拋棄」模式所帶來的資源耗竭與環境衝擊。鑑於線性經濟導致的廢棄物問題日益嚴重，轉型至強調資源閉環與再利用的循環經濟已成必然趨勢。研究目的旨在透過文獻梳理、案例分析與訪談，探索基於循環經濟的物流服務與環保包裝發展途徑，重新架構服務流程，並最終提出創新設計方案與建議。研究範圍鎖定台灣國內常溫包裹，並以中華郵政的規範為基準。文獻回顧部分系統性地檢視了四大關鍵領域。首先是循環經濟的核心概念，包含其定義、9R策略等原則、產品服務化等商業模式，及其與永續發展的內在聯繫。其次，分析了台灣物流宅配產業的營運現況、主要業者的服務流程與相關規範，特別是包裹的安全、尺寸與禁寄限制。再者，引入服務設計思考的五大原則，探討其如何連結消費者心態與滿意度，並提升包含迅速性、安全性、便利性在內的服務品質。最後，聚焦於包裝材料，討論了網購包裝減量的策略與指引、包裝評估分類，以及紙箱、環保印墨、緩衝材、封箱材料等永續選項與應用實例。研究方法上，綜合運用了文獻分析法、針對專家學者與終端使用者的半結構式訪談法，以及對配客嘉(PackAge+)、點晴設計、益鈞環保科技等實際推行循環經濟模式企業的案例分析法。訪談結果顯示，專家普遍強調系統性思考與跨界合作的重要性，而使用者則高度關注配送速度、價格合理性、取貨便利性、客服效率及個人資料保護。案例分析則揭示了企業從不同切入點（服務模式創新、產品設計優化、末端回收技術）實踐循環經濟的路徑。基於上述分析與洞見，本研究提出「循箱所 (ReBox Lab)」的品牌概念與設計創作，將其定位為推動紙箱再生與永續創新的實驗平台。具體設計內容涵蓋了創新的回收服務流程，針對不同尺寸紙箱設計了差異化的回收機制（例如大型紙箱定點回收、中小型紙箱超商即拆即還），並輔以回饋誘因機制以提升參與意願。同時，也完成了品牌識別系統的規劃，包含理念闡述、命名邏輯與標誌設計。此外，還進行了網頁架構與介面風格的設計 ，並深入探討了特定紙材包裝的循環潛力、封箱挑戰與替代方案，以及定點回收箱的租賃合作模式。本研究結論強調，推動物流業的循環轉型，必須系統性地整合循環經濟原則、物流運營與使用者體驗，透過服務設計引導消費者行為改變，並結合材料與商業模式的創新，方能有效減少包裝廢棄物，邁向永續發展。This study delves into the application of circular economy principles to logistics service design and eco-friendly packaging, aiming to counter the resource depletion and environmental strain caused by the traditional linear"take-make-use-dispose" economic model. Recognizing the escalating waste problem stemming from the linear economy, a transition towards a circular economy, emphasizing closed resource loops and reuse, has become imperative. The research seeks to explore pathways for developing circular economy-based logistics services and packaging through literature review, case studies, and interviews, ultimately restructuring service processes and proposing innovative design solutions and recommendations. Thestudy's scope is focused on domestic room-temperature parcels within Taiwan, adhering to Chunghwa Post regulations. The literature review systematically examines four key domains. It begins with the core concepts of the circular economy, including its definition, principles like the 9R strategies, business models such as product-as-a-service, and its intrinsic link to sustainable development. Second, it analyzes the operational landscape of Taiwan's home delivery logistics industry, detailingservice processes of major players and relevant regulations concerning parcel safety, dimensions, and prohibited items. Third, it introduces the five core principles of service design thinking, exploring how they connect consumer psychology and satisfaction, and enhance service quality attributes like promptness, safety, and convenience. Lastly, it focuses on packaging materials, discussing strategies and guidelines for e-commerce packaging reduction, packaging classification, and sustainable options for cartons, eco-inks, cushioning, and sealing materials, alongside practical application examples. Methodologically, the research integrates literature analysis, semi-structured interviews with experts and end-users, and case studies of companies actively implementing circular economy models, such as PackAge+, DOTdesign, and Yi Chung Environmental Technology. Interview findings reveal a consensus among experts on the importance of systemic thinking and cross-disciplinary collaboration, while users prioritize delivery speed, reasonable pricing, convenience, customer service effectiveness, and data privacy. The case studies illustrate diverse pathways companies take to practice circularity, focusing variously on service model innovation, product design optimization, or end-of-life processing technologies. Building upon these analyses and insights, this study proposes the"ReBox Lab" brand concept and associated creative designs, positioning it as an experimental platform for carton regeneration and sustainable innovation. The specific design outputs encompass an innovative recycling service process, featuring differentiated mechanisms for various box sizes (e.g., designated drop-off points for large boxes, immediate unboxing and return at convenience stores for smaller ones), supported by an incentive system to encourage participation. A comprehensive brand identity system, including philosophy, naming rationale, and logo design, was also developed. Furthermore, the study outlines the website architecture and interface style, and examines the circular potential, sealing challenges, and alternative solutions for specific packaging materials, alongside proposing a rental-based cooperation model for fixed recycling bins. The research concludes that fostering a circular transition in the logistics sector requires a systematic integration of circular economy principles, operational logistics, and user experience. Service design plays a crucial role in guiding consumer behavior, while innovations in materials and business models are essential for effectively reducing packaging waste and advancing towards sustainability goals.