手繪寫意併電腦3D繪圖於預售屋建築外觀視覺呈現之研究

Abstract

現代科技發達，以電腦3D繪圖建構模擬各種場景的技術發展日趨成熟，電腦3D繪圖運用於建築透視圖表現更是普遍，運用它來模擬未完成的景觀或建築物，充分擬真的表現可以預示建築的設計效果，但是在電腦3D繪圖的擬真特性中，制式與僵硬的表現方式，缺乏人文的氣息、有機的質感與風格特色，比較無法彰顯建築外觀透視圖藝術的價值。目前台灣一般電腦繪圖工作者會將建築物在電腦3D軟體繪製完成，再到電腦2D修圖軟體合成環境配景與修飾圖片，完成業者所要求的內容與效果，但是2D修圖程序在便利性上不如電腦3D軟體。製作的過程中，反覆的變更設計帶給繪圖者許多困擾。預售屋建築外觀透視圖具體呈現與說明房屋的外觀設計，以模擬的視覺圖像吸引消費者的購買意願，最重要的是提高整棟建築在人們心中的價值，連結產品與人之間的關係。整體圖像的內容涵蓋市場開發、產品定位、建築規劃設計、廣告包裝表現、銷售業務、消費者服務等多種組合性功能。因此本研究的內容，希望直接在電腦3D繪圖軟體中，表現手繪寫意效果的感覺特色，以符合繪圖的表現性及市場的需求，以最便利的方式呈現多元、多角、多面向的畫面。本研究採取學理分析、作品案例分析法、問卷調查法及創作技術探討。針對建商、建築師及代銷公司進行問卷調查，希望能整理出台灣預售屋銷售意象的模式及預售屋圖像行銷相關表現內涵、形式及注意事項，並將手繪意象表現效果融入電腦3D繪圖之中，提供未來相關空間表現與圖像行銷者參考。Due to the advancement of modern technology, the technical development of using 3D computer graphics to simulate various scenes has gradually reached maturity. 3D computer graphics applied in architectural perspective drawings have become popular. Used to simulat unfinished landscape or buildings, the realistic expression can fully predict the architectural design effect. However, in terms of the realistic characteristics of 3D computer graphics, the standard and rigid expression is lacking in humanistic and organic texture and style, less able to demonstrate the value of perspective drawing art. Currently, computer graphics workers in Taiwan generally complete building drawings using 3D computer software. They then use a 2D retouching program to composite environment background and modify drawings, until reaching the proprietor’s required content and effect. Nevertheless, the 2D graphic retouch procedures fall short compared to 3D computer graphics. During the production process, repeated design change is troublesome for many graphic workers. The perspective drawing of pre-sale housing has concrete presentation and a description of the house’s external design. Using simulat visual graphics, consumers’ purchase intention can be enhanced. Most importantly, this approach can enhance the value of the building as a whole and link the product and people. The overall content of the drawing covers market development, product positioning, building planning and design, advertising packaging expression, sales operations, consumer services, and other composite functions. Hence, the content of this study is intended to express the feel and characteristics of the freehand brushwork effect to meet drawing expression and market demand, thereby presenting the diverse, polygonal, and multi-faceted image by the most convenient means. This study adopted theoretical analysis, case analysis, a questionnaire survey, and creation technology discussion. Targeting builders, architects, and sales agencies, a questionnaire was carried out, with hopes of sorting out the imagery model of pre-sale housing in Taiwan, as well as the content, form, and precautions related to pre-sale housing graphics marketing. Furthermore, freehand brushwork expression is incorporated into 3D computer graphics to serve as a reference for people involved in spatial expression and image marketing in the future.