紫愛你：防彈少年團同人創作者在Instagram上的迷實踐

Abstract

本研究主要研究防彈少年團(BTS)同人創作者在Instagram上的迷實踐。大多數的創作者除了在部落格、Facebook創作之外，多數人最終選擇在Instagram發表作品。而Instagram中的偶像同人讀者不僅因為對偶像的喜愛而集結成群，也著迷於創作者的才華，甚至更多時候是因為創作者的個人特質與社群媒體上的生活分享而開始追隨。本研究欲以符擔性理論與微名人視角，探討以小說創作為主的BTS同人創作者如何在Instagram當中進行迷文本創作，以及經營創作者身分、與讀者互動。研究者認為「多重性」一詞最能形容研究發現，分別為偶像同人創作者詮釋下的多種符擔性，以及創作者的身分多重性。首先，創作者在與Instagram的互動過程中是積極主動的，不管是利用限時動態分享生活，或是利用版面設計展現另類的美學品味，創作者都能確實掌握Instagram的符擔性來經營形象，發展出多元的行動，但並不是每一種行動都能被迷群接受。

其次，行為的發展結果讓創作者身兼微名人、姊姊、策展者等多種身分，且無論是哪一種身分，為了能在社群媒體中保持能見度，即使沒有更新作品，創作者都必須與讀者互動來維持一定程度的關係。換言之，創作者看似積極主動的運用Instagram經營身分，但實際上是服膺於演算法的規則下，不得不的作為，甚至習慣以這樣的策略，更有效的累積迷社會資本、象徵資本。而這也成為部分創作者的疑問：究竟讀者想閱讀的是同人作品中對BTS共同的想像與情感，還是創作者在與讀者互動中所建立起的關係？This study is focused on Bangtan Sonyeon Dan(BTS) doujinshi creators and fandom on Instagram. Besides Facebook and blog, most of the creators choose to post their works on Instagram in the end. Not only because of the love for idol, but also be fascinated by the talent of creators, the doujinshi readers get together on Instagram. What’s more, the readers start following creators since their charisma and life sharing on social media. This study is conducted in Affordance theory and micro-celebrity, and aimed at exploring how BTS doujinshi creators who focus on writing author fan-fiction, run the image as creator and interact with their readers on Instagram.The word “multiplicity” suits the result, in other words, the varied way doujinshi creators interpret affordances and the multiple identity of creators. First of all, creators show initiative in the interaction with Instagram. Whether the life sharing in Instagram feeds or the different taste which present in layout design, creators can understand the affordances of Instagram, run the image and develop multiple actions, but not every action could be accepted by fans.

Second, the development of creators’ actions makes them become micro-celebirty, sister, curator. No matter what identity creators choose to be, they have to stay interactive with their readers in order to keep visible in social media. That is to say, Creators seem to use Instagram actively to manage identity, in fact, they have no choice but to obey the rules of algorithm. Furthermore, creators are used to take this kind of strategy to accumulate fan social capital and symbolic capital efficiently. Some of the creators may ask: what kind of content do the readers want to read? The common feeling and imagination toward BTS in doujinshi, or the relationship that built on the interaction between creators and readers?