劇評類部落格之文本分析－以《半澤直樹》之劇評為例
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2016
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隨著台灣媒體產業全球化及網路資訊來源多元，台灣偶像劇不再是閱聽人的單一選擇。2013年風靡全台的日劇《半澤直樹》，這部以當代職場作為題材的日本職場劇，除了造成收視風潮外，更引起了「半澤現象」與閱聽人對於職場生態與劇情的討論。因此本研究試圖了解台灣日劇劇評部落客對於《半澤直樹》的解讀型態，並藉此觀察出一部成功的日劇是如何在部落客之間引起熱烈討論。
本研究將以數個日劇劇評部落格對於《半澤直樹》劇評文章作為文本，以電視劇相關理論與閱聽人理論為基礎做一論述分析。目的在於分析這些喜愛且了解日劇的部落客對於《半澤直樹》之劇情與角色的詮釋與理解，並進一步探究部落客所擁有的生活經驗是如何影響他們的解讀及兩者之間的關係。
研究結果發現，多數部落客是以自身所處的時空背景與擁有的生活經驗來看待《半澤直樹》，並且認為《半澤直樹》是真實的人生職場寫照。由於部落客將《半澤直樹》視為真實世界的描述，進而也使他們認為劇中的角色是真實的，並將生活經驗投射在劇情與角色當中。同時，部落客也藉由將自己的職場生活經驗與《半澤直樹》相互對照以及參與劇情從中獲得愉悅與情感上的抒發，對職場生活重新燃起希望。綜合上述，本研究證實了部落客所擁有的生活經驗確實會影響他們對日劇《半澤直樹》的解讀，若部落客擁有與《半澤直樹》之劇情與角色相似的共同點，部落客會更加喜愛收看與討論《半澤直樹》。
With the development of media industry globalization and a variety of information source on Internet, Taiwan trendy drama is no longer a single choice to audience. 《Hanzawa Naoki》is the theme of workplace drama which was a popular Japanese trendy drama in 2013. In addition to fanaticism of ratings, it also aroused a kind of phenomenon which called “Hanzawa-Naokinsanity”. A lot of audience began to discuss the workplace of real life and the plot of 《Hanzawa Naoki》. Therefore, this study attempts to understand the interpretation regarding to《Hanzawa Naoki》of drama bloggers. Moreover, the study will also focus on how this successful Japanese trendy drama appeal so many attractions and discussion. This study takes several of drama criticism of 《Hanzawa Naoki》in the blogs for example and use theories of TV drama and audience to do the research of discourse analysis. The analysis is to talk about the interpretation and comprehension to the roles and plots in 《Hanzawa Naoki》 which is according to those bloggers who are in favor of Japanese trendy drama. Furthermore, we can also explore the relationship between drama bloggers' life experience and the interpretation of 《Hanzawa Naoki》 from them, and try to understand how they mutually affect each other. The research shows that most of the comments or opinions to 《Hanzawa Naoki》from bloggers are mainly influenced by their background and life experience. For bloggers, the plot and characters in《Hanzawa Naoki》just like the true portraiture of their workplace. Therefore, they put their feeling into the drama, and also get the sense of pleasure by comparing their work experience with 《Hanzawa Naoki》 Besides, when the bloggers are focused and involved in the plot, they release lots of pressure at the same time. As a result, it can also renew their vitality in workplace of real life. According to the aforementioned, this study has confirmed that bloggers' life experience exactly affects the interpretation of 《Hanzawa Naoki》and if there are more similarities between bloggers’ life experience and 《Hanzawa Naoki》, bloggers will more prefer to watch and discuss 《Hanzawa Naoki》.
With the development of media industry globalization and a variety of information source on Internet, Taiwan trendy drama is no longer a single choice to audience. 《Hanzawa Naoki》is the theme of workplace drama which was a popular Japanese trendy drama in 2013. In addition to fanaticism of ratings, it also aroused a kind of phenomenon which called “Hanzawa-Naokinsanity”. A lot of audience began to discuss the workplace of real life and the plot of 《Hanzawa Naoki》. Therefore, this study attempts to understand the interpretation regarding to《Hanzawa Naoki》of drama bloggers. Moreover, the study will also focus on how this successful Japanese trendy drama appeal so many attractions and discussion. This study takes several of drama criticism of 《Hanzawa Naoki》in the blogs for example and use theories of TV drama and audience to do the research of discourse analysis. The analysis is to talk about the interpretation and comprehension to the roles and plots in 《Hanzawa Naoki》 which is according to those bloggers who are in favor of Japanese trendy drama. Furthermore, we can also explore the relationship between drama bloggers' life experience and the interpretation of 《Hanzawa Naoki》 from them, and try to understand how they mutually affect each other. The research shows that most of the comments or opinions to 《Hanzawa Naoki》from bloggers are mainly influenced by their background and life experience. For bloggers, the plot and characters in《Hanzawa Naoki》just like the true portraiture of their workplace. Therefore, they put their feeling into the drama, and also get the sense of pleasure by comparing their work experience with 《Hanzawa Naoki》 Besides, when the bloggers are focused and involved in the plot, they release lots of pressure at the same time. As a result, it can also renew their vitality in workplace of real life. According to the aforementioned, this study has confirmed that bloggers' life experience exactly affects the interpretation of 《Hanzawa Naoki》and if there are more similarities between bloggers’ life experience and 《Hanzawa Naoki》, bloggers will more prefer to watch and discuss 《Hanzawa Naoki》.
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Keywords
日劇, 部落格, 閱聽人, 文本分析, 論述分析, Japanese trendy drama, blog, audience, text analysis, discourse analysis