大學生飲酒行為及相關因素研究--以國立台灣師範大學為例

Abstract

本研究之目的在於瞭解大學生飲酒行為現況並探討相關影響因素。以立意取樣台灣師範大學大學部學生，採系統抽樣，進行問卷填答，共獲得有效問卷503份，有效回收率91.4％。研究結果如下： 一、研究對象目前有飲酒行為的有64.4％，飲酒的種類以淡酒最多，其次為啤酒，烈酒相對較少接觸。在朋友聚會、喜宴慶典、家人團聚這些社交場合，最容易出現飲酒行為。 二、性別、好友飲酒情形、父母婚姻狀況、父母飲酒情形、父親對子女飲 酒的態度、酒類廣告關注點在飲酒行為上達統計顯著差異。 三、同儕飲酒經驗、正向酒精效果預期與飲酒行為呈正相關。廣告訊息看法量表、負向酒精效果預期與飲酒行為呈負相關。 四、能有效預測大學生飲酒行為因素為「同儕飲酒頻率」、「同儕飲酒經驗」、「母親飲酒情形」、「正向酒精效果預期」和「負向酒精效果預期」。 根據研究結果，建議在未來飲酒教育上，針對不同群體（性別、家庭） 發展相關的教育介入計畫。在校園環境中，建立大學生飲酒的明確規範， 培養學生自主及拒絕同儕飲酒邀約的能力，並設計相關課程，教導大學生 認清酒類廣告所傳達的訊息及對酒精效果預期的正確認識。

The main purpose of this study was to explore drinking behavior and its related factors among college students. The sample was selected by using purposive sampling method. Subjects were recruited from the National Taiwan Normal University. The effective questionnaires were 503, and the effective response rate was 91.4%. The main findings of the study are as follows: 1. About 64.4％ subjects had the drinking behavior. Among all, light wine was the most popular, and beer was the second. In contrast, liquor was the least popular. Drinking behavior frequently occurs the highest was the situations such as celebration, friend and family gatherings. 2 .Gender, peers’ drinking frequency, parents’ marital status, and drinking frequency, Fathers’ attitude towards children’s drinking behaviors and alcohol advertisement attentiveness were significantly correlated. 3. There was a significant positive relation between peer’s drinking experience, positive alcohol outcome expectancy and drinking behavior. There was a significant negative relation between the perception regarding advertisement message, negative alcohol outcome expectancy and drinking behaviors. 4. The predictive variables for college students’ drinking behavior were peers’ drinking frequency, peers’ drinking experience, mothers’ drinking frequency, positive alcohol outcome expectancy, and negative alcohol outcome expectancy. According to the results of the study, recommendations regarding the development of intervention projects for different groups (gender, family) in drinking education, the establishment of the specific rules of college students’ drinking behaviors, and the enforcement of the ability to refuse a peers’ invition to drinki have been drawn .