花磚圖樣元素應用於臺灣城市意象漢字設計之創作研究

Abstract

文字的裝飾活動自古已有之，從具裝飾意圖的新石器時代陶器刻繪符號起，人們便有將文字圖樣化並裝飾於器物或美化環境的概念。本研究先以文獻探討古今文字與圖樣結合裝飾化的歷史與應用，了解各時代文字裝飾的文化特色與審美思想，再蒐集中西方美術字案例作品，歸納紋樣裝飾於漢字與歐文上的表現手法，並運用於漢字美術字創作中。經內容分析法得出，漢字美術字案例可歸納為「以圖組字」、「局部圖樣」、「幾何化」、「繞字裝飾」四個手法類群，歐文美術字案例手法可歸納為「筆畫裝飾」、「圖字一體」、「重疊交錯」、「單元組成」四個類群。本研究得出以下結論：美術字是一種經過裝飾加工，能對環境產生美化作用的藝術性文字，可以透過視覺語言的轉化與重組，讓文字成為傳達理念的載體。通過城市意象文獻彙整，得出臺灣城市特色意象可藉由「地標」、「自然景觀」、「民俗節慶」、「飲食文化」、「縣市花」五項因子表現，以臺灣花磚圖樣作為漢字造型的設計元素，試驗創作十二張臺灣城市漢字海報，期望透過花磚紋樣與本土意象的轉化設計，重新喚起現代人對臺灣花磚文化的關注。The decorative use of text has existed since ancient times. Beginning with the symbol carvings on Neolithic pottery, created with decorative intent, humans have long held the concept of transforming text into visual patterns for adorning objects or enhancing environments. This study first explores the historical development and applications of decorative text through a review of literature, examining how writing has been integrated with visual motifs across different eras. It identifies the cultural characteristics and aesthetic concepts associated with text decoration in various periods.Subsequently, the study collects and analyzes examples of decorative lettering from both Eastern and Western traditions. It categorizes the decorative techniques used in Chinese characters and Latin letters, and applies these insights to the creation of Chinese decorative lettering. Through content analysis, the study classifies Chinese decorative lettering techniques into four categories:"character formation through imagery," "partial patterning," "geometric stylization," and "surrounding decoration." Western decorative lettering techniques are categorized into four types: "stroke embellishment," "integration of image and text," "overlapping and interweaving," and "modular composition."The study concludes that decorative lettering is an artistic form of writing enhanced through ornamentation, capable of beautifying spaces. Through the transformation and recombination of visual language, text becomes a medium for conveying ideas. Based on a review of literature on urban imagery, the study identifies five key elements that express the unique characteristics of Taiwanese cities: landmarks, natural landscapes, traditional festivals, food culture, and municipal flowers. By incorporating traditional Taiwanese tile patterns as design elements for shaping Chinese characters, the study experiments with the creation of twelve Taiwanese city-themed Chinese character posters. It aims to reignite contemporary interest in the culture of Taiwanese decorative tiles through the design transformation of tile motifs and local imagery.