情意設計於古蹟活化之在地體驗研究– 以孫立人將軍官邸為例

Abstract

「孫立人將軍官邸」又稱為陸軍聯誼廳，建立於西元1909年，在日據時期曾為總督府土木局水道課課長官舍、古亭庄（街）高等官舍、古亭街舊台北總督官邸、日本台灣軍司令官邸、第十方面軍司令官官邸，光復後為臺灣防衛司令官邸與陸軍總司令官邸且孫立人將軍曾居住在此，1955年孫立人事件後於隔年改為陸軍聯誼社又稱陸軍軍官俱樂部，1998年納入基金管理改為陸軍聯誼廳並對外開放餐廳使用，2015年完成修復再利用工程，再參促法架構下於2017年1月3日起由民間業者開始經營促進古蹟活化與再利用效益，古蹟活化與空間規劃的目的是提高公共服務體驗，唯有提高公共服務體驗才能達到活化目的。本研究觀察官邸園區內的情意設計區域之民眾體現調查，與紀錄可能在意的感受回饋點，製作「情意設計於官邸園區空間之認知滿意度、在地民眾於官邸園區之體驗價值滿意度、在地民眾於官邸園區經營再利用滿意度、在地民眾日後再重遊官邸園區之意願度」之半結構式個案訪談4題問項與蒞臨民眾62題項問卷，蒞臨民眾僅採實體問卷並隨機抽樣，共發放問卷230份，有效回收問卷為210份；個案訪談對象為民間委外執行營運單位（雅鴿文創）、主管機關監督單位（台北市政府文化局）與古蹟園區所有權人單位（國防部陸軍司令部）共三位對象，再進行統計分析與質量化比較。研究後得知民眾大致對官邸園區整體滿意度高達95.7% 且無不滿意程度，並取問卷50題問項中滿意度與意願度前三名及統計中並達到顯著差異正面評價題項歸納以下結果：（1）情意設計於園區空間之認知滿意度分析：「園區外觀氛圍有時代建築特色」與民眾在「年齡、當天是否為最長時間停留點」不同屬性之關係；「日式庭院全區視覺氣氛營造、園區古蹟紀念性價值感氛圍」與民眾在「年齡」不同屬性之關係。（2）在地民眾於園區之體驗價值滿意度分析：「園區環境有吸引力」與民眾在「當天是否為最長時間停留點」不同屬性之關係。（3）在地民眾於園區經營再利用滿意度分析：「官邸園區環境乾淨整潔」與民眾在「何訊息來源得知將軍官邸」不同屬性之關係。（4）在地民眾日後再重遊園區之意願度分析：「與同輩親友再度蒞臨官邸園區」與民眾在「年齡、教育程度、當天是否為最長時間停留點（主要活動）」不同屬性之關係；「與他人推薦到官邸園區一遊」與民眾在「年齡」不同屬性之關係；「與長輩長官老師再度蒞臨官邸園區」與民眾在「何訊息來源得知將軍官邸」不同屬性之關係。"General Sun Li-Jen Residence," also known as the Army Officers' Club, was formerly the residence of the Chief of the Waterworks Division of the Civil Engineering Bureau of the Governor-General's Office was established in 1909 during the Japanese colonial period. It was subsequently used as a high-ranking official residence in the Guting District, the former Taipei Governor-General's Residence on Guting Street, the residence of the Japanese Taiwan Army Commander, and the residence of the Commander of the Tenth Area Army. After the restoration of Taiwan, it became the residence of the Commander-in-Chief of the Taiwan Defense Command and the Commander-in-Chief of the Army. General Sun Li-ren once resided here. In 1955, after the Sun Li-ren Incident, it was converted into the Army Officers' Club, also known as the Army Officer's Recreation Club. In 1998, it was incorporated into the fund management and renamed the Army Officers' Club, which opened its restaurant to the public. After the completion of the restoration and reuse project in 2015, it was operated by private businesses under the promotion of monument revitalization legislation from January 3, 2017. The purpose of revitalizing and spatial planning for the monument is to enhance the public service experience. Only by improving the public service experience can the goal of revitalization be achieved.For this study, a survey will be conducted to assess the perception and feedback of the public regarding the emotional design areas within the official residence compound. The survey will consist of 62 questionnaire items targeting local visitors, covering the cognitive satisfaction of emotional design in the compound space, experiential value satisfaction of local visitors in the compound, satisfaction with the reuse and management of the compound by local visitors, and the willingness of local visitors to revisit the compound in the future. Additionally, semi-structured interviews will be conducted with three parties: the outsourced operational unit (Artgo Cultural& Creative), the supervisory unit (Department of Cultural Affairs, Taipei City Government), and the owner of the heritage site (Taiwan Ministry of National Defense, Army Headquarters). A total of 210 physical questionnaires will be collected from visitors in the compound, and statistical analysis and qualitative comparisons will be performed on the collected data. The research findings indicate that the overall satisfaction of the visitors towards the official residence compound is as high as 95.7%, with no indications of dissatisfaction. The top three aspects that garnered the highest satisfaction and willingness scores were analyzed, along with statistically significant positive evaluations, leading to the following conclusions: (1) emotional design in the compound's space: The "period architectural characteristics of the exterior atmosphere of the compound" and its relationship with different attributes of visitors, including "age" and "whether it was the longest stay of the day"; The "visual atmosphere created by the Japanese-style courtyard and the commemorative value atmosphere of the historical site in the compound" and its relationship with visitors of different "age" attributes. (2) Experiential value satisfaction of local visitors in the compound:The "attractiveness of the compound environment" and its relationship with visitors of different "whether it was the longest stay of the day" attributes. (3) Satisfaction with the reuse and management of the compound by local visitors: The "clean and tidy environment of the official residence compound" and its relationship with visitors with different "information sources to know about the General's Residence" attributes. (4) Willingness of local visitors to revisit the compound in the future:"Visiting the official residence compound again with peers and relatives" and its relationship with visitors of different "age," "educational background," and "whether it was the longest stay of the day" attributes; "Recommendation to others to visit the official residence compound" and its relationship with visitors of different "age" attributes; "Revisiting the official residence compound with seniors, superiors, or teachers" and its relationship with visitors of different "information sourcesto know about the General's Residence" attributes.