男士美容產業創新商業模式探討-以AL男士眉型設計為例

dc.contributor董澤平zh_TW
dc.contributor馮明珠zh_TW
dc.contributorDong, Tse-Pingen_US
dc.contributorFung, Ming-Chuen_US
dc.contributor.author謝語臻zh_TW
dc.contributor.authorHsieh, Yu-Chenen_US
dc.date.accessioned2024-12-17T03:48:11Z
dc.date.available2026-06-18
dc.date.issued2024
dc.description.abstract近年來,時尚美容產業蓬勃發展,引領了一股男士美容的風潮。其中,男士眉型設計作為一項新興而獨特的服務,成為市場焦點,吸引眾多創業者的注目。競爭環境及成功案例的綜合分析,提供行業深刻見解,以啟發相關行業從業者。男士美容市場的迅速崛起,反映了現代男性對容貌的重視。隨著社會對男性美容需求的改變,男士眉型設計服務也逐漸成為一個熱門話題。這不僅是因為眉型能顯著改變一個人的外貌,更因為它能提升自信心和整體形象。現今的男士不再局限於傳統的修面或簡單的美容護理,他們也希望通過精緻的眉型設計來展示自己的個性和品味。在競爭激烈的市場中,成功的男士眉型設計業者往往具備獨特的商業模式和市場策略。除了提供個性化的設計方案,以達到最佳效果。此外,他們還會積極利用社群媒體和線上平台進行品牌推廣,吸引更多的潛在客戶。透過高質量的服務和良好的口碑,這些業者成功地在市場中脫穎而出。成功案例的研究顯示,專業的品牌,創新的服務,並且能在網路建立聲譽的品牌,往往能夠取得更大的成功。本文將關注男士美容市場的趨勢,分析男士眉型設計業者的成功案例。由於市場需求的提升,眉型設計領域競爭激烈。創業者需要巧妙應對競爭,提供差異化服務,以吸引目標客戶。透過對成功企業的商業模式、市場策略以及顧客經營的深入研究,探討其成功的關鍵因素,為美容從業者提供實用建議以及學術建議。zh_TW
dc.description.abstractIn recent years, the fashion and beauty industry has flourished, leading to a surge in men's grooming trends. Male eyebrow design has become a market focus, attracting many entrepreneurs. Comprehensive analysis of the competitive environment and successful cases provides profound insights to inspire professionals. The rapid rise of the men's grooming market reflects modern men's increasing importance on appearance. Men's eyebrow design services have become popular, not only because they significantly alter appearance but also enhance confidence and overall image. Today's men seek refined eyebrow designs to showcase their personality and taste.In a competitive market, successful men's eyebrow design businesses possess unique business models and market strategies. They provide personalized design solutions, actively use social media and online platforms for brand promotion, and stand out through high-quality services and good reputations. Studies show that professional brands, innovative services, and those establishing an online reputation often achieve greater success. This article will explore these trends and analyze successful cases to provide practical and academic advice for beauty professionals.en_US
dc.description.sponsorship國際時尚高階管理碩士在職專班zh_TW
dc.identifier111590202-45138
dc.identifier.urihttps://etds.lib.ntnu.edu.tw/thesis/detail/ebdf98b13c246c41426b87af249b73a9/
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123904
dc.language中文
dc.subject男士美容zh_TW
dc.subject商業模式zh_TW
dc.subject眉型設計zh_TW
dc.subject半永久紋繡zh_TW
dc.subject競爭分析zh_TW
dc.subject品牌zh_TW
dc.subject市場策略zh_TW
dc.subjectMen's Groomingen_US
dc.subjectBusiness Modelsen_US
dc.subjectEyebrow Designen_US
dc.subjectSemi-permanent makeupen_US
dc.subjectCompetitive Analysisen_US
dc.subjectBrandsen_US
dc.subjectMarket Strategyen_US
dc.title男士美容產業創新商業模式探討-以AL男士眉型設計為例zh_TW
dc.titleExploration Of Innovative Business Models for Male Grooming Industry: A Case Study of the AL Eyebrow Designen_US
dc.type學術論文

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