臺灣當代御宅族的公共議題實踐與文化商品中的「御宅戰術」

Abstract

臺灣御宅族脫胎自近代日本的「オタク」概念，被普遍認知為消費動畫、漫畫及遊戲等虛擬事物並共享其美學傳統的社群。因臺灣特殊的政治與歷史背景，以及資訊技術的日漸發達，發祥自日本的御宅文化亦於跨境後演變出專屬臺灣的在地性與歧異性，並在不斷更迭的國際情勢下，產生出具備獨特自我論述及實踐模式的御宅族社群。本研究主張，近年臺灣以公共議題倡議為導向的御宅族文化商品，採取了靈活運用御宅文化要素的「御宅戰術」，使御宅文化慣用的美術風格、表現手法及媒介形式與公共議題產生互動並聯合共進，成為御宅族在臺灣當代消費社會參與公眾事務的模式之一。本研究將藉由分析使用了「御宅戰術」的文化商品實例，發現戰術的操作細節及其影響力；此外亦透過針對御宅族社群及文化商品創作者的訪談，來探討臺灣御宅族的公共議題涉入情形，以及「御宅戰術」的生產實踐與消費實踐可能性。經由對現象的觀察與闡述，本研究將凸顯臺灣當代御宅族所建立的集體身分，以及其有別於過往、由私領域走向公領域的行動特色，並試圖揭示「御宅戰術」的存在即是此刻臺灣社會兼容並蓄、文化多元的重要體現。

Taiwan's idea of otaku derives from the Japanese term "otaku", a community of virtual object consumption, including anime, manga, and digital games, sharing their aesthetic traditions and language. Due to the unique political and historical background of Taiwan and the advancement of information technology, the otaku culture which originates from Japan has also developed locality and diversity of its own in Taiwan. Meanwhile, the changes in international dynamics has also caused the otaku community in Taiwan to develop its distinct self-discourse and practice. Recent otaku culture commodities targeting public issue advocacy were designed utilizing otaku tactics and incorporating elements of the otaku culture; these commodities speaks to the otaku community with otaku art styles, expressions, medias as an attempt to form an advancing alliance between otaku and public issue and involve Taiwan's otaku in the public matters of the contemporary consumption society. This research aims to reveal the details and influence of otaku tactics by analyzing culture commodities utilizing said tactics, while discussing its production and consumption practices through interview with designers and the otaku community in hope of shedding light to the public issue involvement of Taiwan's otaku community. Through observation and discourse regarding the phenomena, this research emphasizes on the collective identity of the otaku community in contemporary Taiwan and how the community is now more involved in the public sphere than before to prove that the validity of otaku tactics is an indication of the inclusive culture and culture diversity in Taiwan.