鷹架理論在網路化包裝設計學習課程設計與實施之研究
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2007
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中文摘要
良好的包裝除了保護產品與視覺美化以外，不僅可以提昇產品本身的價值，且有提昇企業形象與促銷的功用，包裝設計為產品作最直接的宣傳，使產品包裝成為「無聲的推銷員」。因此，包裝設計就顯的格外重要。目前有關包裝設計的課程一般都出現在紙本較多，教學者一般都是以傳統的方式進行教學，而實作的課程在大班教學中，有時教學者常會有心力不足之感，無法照顧到每位學生之個別差異。基於上述，本文試圖應用鷹架理論，以網路為工具，使包裝設計學習不再只是單一的學習途徑。這個課程設計並不是要取代既有的傳統教學，它有輔助的效果。
研究實驗設計以高職廣告設計科學生為對象，進行三十節課的網路化包裝設計學習課程，經研究發現，大部分的學習者對此學習方式皆持正面的評價，對於鷹架的輔助與同儕的互助合作學習也認為有助於其作品的完成與創作表現。但是並不是每一位學習者都喜歡或某部分的課程都適合運用科技來學習，這可能牽涉到學習者本身的特質、工具的熟悉度、課程的屬性而異。另外，設計計畫與實際製作的差異也是目前科技尚不足之處。本研究透過鷹架理論與網際網路將設計的程序加以系統化，且讓教學者與學習者有更多的選擇。利用網路的特性將包裝設計創作思考的設計方式做一個不同的嘗試，以作為設計訓練思考的一種方法，讓抽象的創作意念具體化，且有一定程度的基本呈現。
關鍵字: 鷹架理論，包裝設計，網路化包裝設計學習
A Study of The Design and Practice of Scaffolding Instruction on Web-based Package Design Learning Curriculum Author：Shu-Chen Wang Adviser：Hsien-Sheng Hsiao ABSTRACT The good packaging can not merely promote the value of products but also offer great appearance and product-protection, another function of good packaging is to enhance the image of a business and sales promotion. The package design does the most direct propaganda for the products, make the packing of product become ' the silent salesman '. So, it is extremely important that the package design is essential. Course about package design curriculum generally appear in paper, instructor usually carries on teaching by traditional way, and course done in fact is in the teaching of the whole-class teaching, the instructor sometimes would feel insufficient mentally and physically in a big class. It is unable to look after to each student's individual differences. Above all, by theory of scaffolding and tool of internet , it is not only a single study way again to make the package design studied. The purpose of designing the course is to give option in stead of replace the traditional teaching way, it has a assistant effect. Study the experimental design and regard advertisement design subject student of the high school of commerce as the target, carry on web-based package design of 30 classes and study course, through the finding, the appraisal that most learners study the way and hold a very positive attitude, the cooperation of helping each other assistant and of the same generation to scaffolding is studied to think too that helps the completion and creation of its works to behave. But not that every learner likes courses of some part to be suitable for using technology to study, this may be involved but learner's one's own speciality , familiar degree , attribute of course of the tool are different. In addition, planned design and difference of actual making are that technology is still the weak point at present. This research is systematized through the procedure that will design of a scaffolding instruction and internet. Besides, it can provide instructor and learner more choices. Utilize the characteristic of the internet to create the design that thinks of the package design to do a different try, in order to train a kind of method to think as designing, let the abstract creation idea be specified, and there is the appearing basically of a certain degree. Keywords: scaffolding instruction theory, package design, web-based package design learning.
A Study of The Design and Practice of Scaffolding Instruction on Web-based Package Design Learning Curriculum Author：Shu-Chen Wang Adviser：Hsien-Sheng Hsiao ABSTRACT The good packaging can not merely promote the value of products but also offer great appearance and product-protection, another function of good packaging is to enhance the image of a business and sales promotion. The package design does the most direct propaganda for the products, make the packing of product become ' the silent salesman '. So, it is extremely important that the package design is essential. Course about package design curriculum generally appear in paper, instructor usually carries on teaching by traditional way, and course done in fact is in the teaching of the whole-class teaching, the instructor sometimes would feel insufficient mentally and physically in a big class. It is unable to look after to each student's individual differences. Above all, by theory of scaffolding and tool of internet , it is not only a single study way again to make the package design studied. The purpose of designing the course is to give option in stead of replace the traditional teaching way, it has a assistant effect. Study the experimental design and regard advertisement design subject student of the high school of commerce as the target, carry on web-based package design of 30 classes and study course, through the finding, the appraisal that most learners study the way and hold a very positive attitude, the cooperation of helping each other assistant and of the same generation to scaffolding is studied to think too that helps the completion and creation of its works to behave. But not that every learner likes courses of some part to be suitable for using technology to study, this may be involved but learner's one's own speciality , familiar degree , attribute of course of the tool are different. In addition, planned design and difference of actual making are that technology is still the weak point at present. This research is systematized through the procedure that will design of a scaffolding instruction and internet. Besides, it can provide instructor and learner more choices. Utilize the characteristic of the internet to create the design that thinks of the package design to do a different try, in order to train a kind of method to think as designing, let the abstract creation idea be specified, and there is the appearing basically of a certain degree. Keywords: scaffolding instruction theory, package design, web-based package design learning.
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Keywords
鷹架理論, 包裝設計, 網路化包裝設計學習, scaffolding instruction theory, package design, web-based package design learning