臺北捷運文創商品設計-以捷運站命名之歷史背景出發

Abstract

台北第一條捷運線在1996年通車後，到現在十七年的時間，捷運文化儼然成為台北人生活中的一部份，捷運文化不僅體現在給台北交通與經濟建設帶來豐富的成果，更根本的改變了社會民眾的生活、出行方式，它已成為台北人生活的共同記憶，是重要的文化資產。捷運為城市帶來人口，帶來商業，帶來文化與創新的理念。捷運根本的造成台北人對城市認知和記憶上的改變，而這樣的集體記憶對城市文化有一定的影響作用。 發展捷運文化創意產業不僅可以發揚城市文化傳統價值，同時提高臺北與臺灣的形象。台北捷運文創商品對外而言，可提高臺北市觀光經濟價值，形塑臺北形象，對內而言，具有歷史意義的捷運文創產品，可以讓台北人以即到臺北的國內外人士對本土文化有更深一層的認識，增加對城市的認同感。 本論文以文獻資料歸納分析法、案例分析法為研究方法；蒐集關於台北捷運站相關歷史背景、大眾運輸系統之文創商品等之書籍、期刊、專論、研究報告及學位論文等文獻資料，分析與整合後，並分析國內外文創商品設計個案、以歷史背景為特色之文創商品個案等，探討它們的設計理念與手法，進行整合，最後發展屬於臺北捷運自身的文創商品，完成創作。 本論文期許藉由台北捷運站文創商品設計，整理分析國內外大眾運輸之文創商品現況、臺北捷運站各站名命名之歷史背景故事，以作為創作內涵與背景，發展台北捷運王創商品，期許商品除了具備實用性與美感外，更能達到呈現大臺北歷史故事、讓臺北人深入了解所處環境之過往境遷的目的。The first Taipei MRT line opened in 1996, and seventeen years after now, the Taipei MRT culture has become a part of people's lives. The Taipei MRT culture is not only reflected on the transportation and economic development, but also to change the social life and the travel of people, it has been the common memories of life in Taipei and the important cultural. The MRT brings the population, the commercial, the culture and innovative ideas. The Taipei MRT has caused the change of the city cognition and memory, and this collective memory about the city culture has influence. The development of MRT cultural creative industries can not only carry forward the traditional values, but also increase the nation’s image. Taipei MRT cultural creative goods can improve the economic value of tourism Taipei, , shaping the Taipei image, and it is also the MRT historic cultural creative products and can make Taipei have a deeper understanding of the indigenous culture, and to increase the city's identity. In this paper, the study methods are literature data inductive analysis and case analysis. The collect information are the books, journals, monographs, research reports and degree thesis and other literature data about the Taipei MRT relevant historical background, the cultural creative products of the public transportation system, etc. Analyzed of domestic and international cultural creative product design cases and the historical background characteristics of the cultural creative cases, and explored the design concepts and techniques, and eventually developed and created theculture goods that has the Taipei MRT cultural. This paper expected to analysis the domestic and international public transportation cultural creative products, the historical background story about the Taipei MRT stations name, and developed the Taipei MRT cultural creative products, expected that this products are beauty, appearing the Taipei historical stories, and had the purpose that people understand the Taipei's past environmental.