國中生綠色消費之調查研究-以台北縣新莊學區為例

Abstract

摘要 本研究旨在瞭解國中學生的綠色消費知識、態度與行為之表現，並探討不同個人背景和環境因素對其綠色消費知識、態度及行為之影響，以及綠色消費知識、態度與行為之間的關係，採用問卷調查表為研究工具，以台北縣新莊學區國中學生為研究對象，共得有效樣本1160份，所得資料以描述性統計分析、單因子變異數分析皮爾遜積差相關分析等統計方法進行資料的分析與討論，得到以下結果： 一、 大部分台北縣新莊學區國中學生偏向內控信念，其綠色消費知識、態度與行為多具有正向的表現；且彼此呈現顯著正相關。 二、 影響國中學生綠色消費知識的因素有「性別」、「年級」、「零用錢」、「接觸環保資訊」、「參與環保活動」、「學區」、「父親教育程度」、「母親教育程度」、「母親職業類別」、「家庭社經指數」等。 三、 響國中學生綠色消費態度的因素有「性別」、「零用錢」、「接觸環保資訊」、「參與環保活動」、「學區」、「父親教育程度」等。 四、 影響國中學生綠色消費行為的因素有「年級」、「零用錢」、「接觸環保資訊」、「參與環保活動」、「學區」、「父親教育程度」、「母親教育程度」、「家庭社經指數」等。 最後，根據研究結果加以討論，並提供具體建議以作為相關單位及未來研究者之參考。

Abstract The main purpose of the study was to investigate the junior high students’ green consumption knowledge, attitude and behavior, and to discuss the effects of personal background and environmental factors on green consumption knowledge, attitude, and behavior, as well as relationships among green consumption knowledge, attitude, and behavior. The research tool was survey questionnaire, and the subjects were junior high students in Sinjhuang District of Taipei County. A total of 1160 valid surveys were returned. Some statistic methods such as descriptive statistics, one-way ANOVA,and Pearson product-moment correlation were used to analyze the collected data. the results were as the following: I. Most junior high l students in Sinjhuang District of Taipei County showed positive green consumption knowledge, attitude, and behavior, as well as positive correlations. II. The factors affecting the green consumption knowledge included “sex”, “grade”, “allowance”, “access to environmental information”, “participation in environmental activities” , “the district of school”, “father’s level of education”, “mother’s level of education”, “mother’s classification of ocupation”, and “family socio-economic index”. III. The factors affecting the green consumption attitude included“sex”, “allowance”, “access to environmental information”, “participation in environmental activities” , “the district of school”, and “father’s level of education”. IV. The factors affecting the green consumption behavior included “grade”, “allowance”, “access to environmental information”, “participation in environmental activities” , “the district of school”, “father’s level of education”, “mother’s level of education”, and “family socio-economic index”. In the end, the findings will be further discussed accordingly and concrete proposals will be provided as references for related institutes and further researchers.