疊印效果運用於永續農業議題之海報創作研究

Abstract

疊印效果常運用於藝術和設計創作中，包含包裝、書籍、海報等，以提升畫面層次、豐富視覺感受，是設計中可深究的表現。一方面結合趨勢性的永續農業為創作題材，幫助觀者認識議題價值，重視行動參與。研究中透過文獻分析法釐清疊印的相關研究、歷史脈絡及平面設計中的應用，以及永續農業的發展格局及核心。在案例分析中取樣「AGI國際平面設計聯盟」的海報，歸類疊印手法、效果及色彩運用；另一方面的案例海報則取樣自「墨西哥國際海報雙年展」2020及2022的作品，歸納永續農業議題呈現的切入點為共生思維及生態危機，並且多數側重環境面的視覺主題。在設計創作章節針對有機肥料的題材提出八件生物性肥料與七件植物性肥料的海報創作，共十五張永續農業議題海報，呈現錯位意趣的疊印效果，進行圖疊圖、圖疊字、字疊字的試驗，同時延續案例分析中列舉的疊印效果，經創作驗證後，所獲致結論為：1.疊印效果分為空間延伸、時間連續、視覺模糊及局部強調，在海報中複合使用，可為視覺帶來多元的可能性；2.疊印效果尤其有利於延展空間層次表現，且隨著疊印技術的提升，設計師能更有效預測並設計疊印後的色彩變化，進行單色疊印、互補色疊印、類似色疊印與三角配對色疊印等；3.設計介入永續農業議題，反應新世代思維，有利於傳遞可持續性策略；4.透過創作反覆媒合圖或文可表現題材與植栽互為因果的關係，讓觀者理解議題下的連鎖影響與循環效益。在永續農業趨勢下，公部門可加強有機肥料的推廣，積極建立處理廢料與農業肥料之間的橋樑。The overprint effect, a prominent technique in art and design, enriches visual experiences in various mediums like packaging, books, and posters. This study integrates the trending theme of sustainable agriculture as a creative subject, aiming to help viewers understand the issue's value and emphasize active engagement. Utilizing literature analysis, the research explores overprinting's historical context, studies, and applications in graphic design, while also investigating the developmental landscape and core principles of sustainable agriculture. In case studies, posters from the "AGI International Graphic Design Alliance" and "Mexico International Poster Biennale" (2020, 2022) categorize overprinting techniques and effects, emphasizing symbiosis and ecological crises. The design creation phase proposes fifteen posters on sustainable agriculture, experimenting with captivating overprint effects and techniques such as picture-over-picture and word-over-word. The study concludes with findings: 1. Overprint effects, encompassing spatial extension, temporal continuity, visual blurring, and local emphasis, offer diverse visual possibilities when combined in posters. 2. The overprint effect, particularly effective in extending spatial dimensions, allows designers to predict and design color variations using techniques like monochromatic, complementary, analogous, and triadic complementary overprint. 3. Design interventions in sustainable agriculture reflect new-generation thinking and contribute to sustainability strategy communication. 4. Through creative combinations of images or text, the relationship between subject matter and planting as mutually causal is expressed, enabling viewers to comprehend chain effects and cyclical benefits. In the context of the sustainable agriculture trend, the public sector can enhance organic fertilizer promotion and establish a bridge between waste management and agricultural fertilization.