古蹟與老街建築裝飾應用在形象海報設計之研究─以大溪鎮為例

Abstract

現今海報設計除了傳達訊息與陳列裝飾外，更多了藝術欣賞與收藏價值，並附有形象傳達等功能。大溪為觀光經濟繁榮的小鎮之一，擁有許多在地歷史文化建築與古蹟，但鮮少有人細心欣賞認識大溪古蹟與歷史建築。因此本研究希望透過海報設計形式，發揮傳播效益。以古蹟和老街牌樓裝飾做形象海報設計，喚起人們對傳統建築認識與珍惜重視。 首先，本研究藉由文獻探討，了解大溪在地古蹟與老街建築裝飾與海報設計相關內容，做為實施創作的基礎概念。並收集海報作品進行構成內容分析。以構成基本要素分類為主，美的形式原理分析為輔，列舉分類參考海報作品。海報創作手法，以分析八種不同派別文化類─形象海報作品風格。最後，綜合這些作品的形式以及海報創作風格，根據平面設計理論，創作一系列富有審美性與東方建築美感意涵的海報作品。 藉由研究結果與實務創作可知：了解建築文化背景與特性，能有助於掌握表現蘊含文化意義於海報設計中。並透過擷取古蹟與老街建築裝飾，以東方色彩結合美學原理及影像合成表現形式等，賦予圖像新意，隱函在海報設計中，進而達到欣賞在地古蹟與歷史建築文化目的，傳達出在地建築文化生命力與建築之美。

Nowadays, the design of poster not only can transmit messages and display decorations, but also it has the values of arts appreciation and collection, even with the functions of image communication. Owning many historical and cultural buildings and monuments, Dasi is one of the tourist towns with economic prosperity. However, only few people would enjoy the significant monuments and historic architectures in Dasi. Therefore, the primary purpose of this research hopes with design of posters to expand the benefits of dissemination. It takes the monuments and old streets architectural decoration as the image of poster design. By doing so, we can get people’s attention to cherish the traditional emphasis on building awareness. First of all, this research wants to explore local heritage and understand Dasi Old Street building decoration and poster design-related content, the basis for the implementation of the concept of creation. We constitute a collection of posters and make content analysis for the main components of the basic elements of classification under the principles of beauty, list the classified poster designs. For posters design techniques, we analyze images of eight different factions for cultural classes Poster Style. Finally, we integrate form and style of these works; adopt graphic design theory and create a series of Oriental circumstance Posters with architectural beauty and aesthetics. Results of the study and creative practice, we conclude understanding the cultural background of architecture and features can help grasp the cultural significance of the performance implied in the poster design. Through capturing architectural monuments and streets, combined with aesthetic principles of oriental colors and images, such as synthetic forms, give the images in the poster design of innovative synthesis. By appreciating the beauty of historic buildings, the purpose of cultural promotion can be achieved.