台灣商用汽泡水機之應用發展

Abstract

台灣飲料市場，是一個高度競爭的市場，各飲料品類及供應商也一直處於高度飽和的競爭態勢。儘管如此，汽泡水品類，近幾年於飲料市場中仍獲得快速發展，也引發許多飲料業者相繼投入汽泡水市場。雖然包裝汽泡水在零售通路上已經十分普及，但是在餐飲通路上，提供汽泡水的餐廳仍然不多，本研究主要探討汽泡水於餐飲市場上的未來發展機會，從消費者、餐廳業者、汽泡水機供應商等的不同觀點來探討整體市場的需求，分析台灣商用汽泡水機市場發展的方向，經由質化深度訪談的方式，來歸納出商用汽泡水機的利基點與未來可能的發展方向，期望本研究論文能提供任何對汽泡水市場或商用汽泡水機市場有興趣的讀者，一份關於商用汽泡水機的市場洞見。Sparkling water is well known and popular in the western dinning occasion for a long time, but not in Asia. In the past few years, with the health-oriented concept and request from consumer in Taiwan, sparkling water become more and more popular. We could find lots of different sparkling water package goods in retail market, but still limited in the food service market. The eating and drinking market is so huge which is totally over $800 billion NTD in Taiwan. There has a big business opportunity for sparkling water in dinning occasion, especially for the commercial sparkling water equipment.The study is majority for new business opportunity of sparkling water machine, hope to provide a different view and market insight for anyone who is interesting on the commercial sparkling machine.