臺北市建成國中動態標誌設計研究

Abstract

因應108課綱與十二年國教上路之時，許多學校開始盤點學校內部課程與校本特色以符合學生需求，並發展出新的學校風氣與氛圍。臺北市立建成國中建校距今已超過半百的時間，在學校轉換與變更之時，更期待學校的校徽形象能與時俱進地進行修改與調整。林磐聳教授曾在企業識別系統一書中（1999）提及CIS意指為企業經營理念與精神文化，運用整體傳達系統（特別是視覺傳達），傳遞給企業周遭的關係者或團體(包括內部與大眾)，使其對企業產生一致的認同感與價值觀。在時代變交替快速的現在，透過吳亭葶2018年對動態識別的統整與歸納，本論文將使用其原，並在研究過程中先進行學校動態識別案例分析，接著，透過問卷施測及深入訪談及的方式，了解學生與教師對於學校之期待與認識，最後，進行設計具有動態之效果之學校識別系統。本研究將所得到的資訊統整出設計步驟與方法，透過「容器」、「準則」、「背景」等三種不同動態手法，加入符號學概念進行三套模擬識別設計，設計出的作品期待在未來可以成為他校的參考模組及範例。

Taipei Jian-Cheng Junior High school was established in 1949, which was more than half a hundred years ago. In order to keep up with the times during the changes and transformations, the school badge and their images must be revised and adjusted. Based on the integration and induction of dynamic recognition from the study of Ting-Ting Wu in 2017, this paper applied the methods and implemented questionnaires and in-depth interviews to discover the expectations and understanding for the school from the students and teachers. Then, the dynamic Effective school identification system was designed. Hopefully, as time and culture change through time and the new replaces the old, the new school identification can bring a novel style to the school. Besides, the internal and external participants can see and the value of the school from the school brand.