節慶色彩在社群行銷中對消費者購買行為之影響
| dc.contributor | 陳明秀 | zh_TW |
| dc.contributor | Chen, Ming-Hsiu Mia | en_US |
| dc.contributor.author | 劉子瑜 | zh_TW |
| dc.contributor.author | Liu, Tzu-Yu | en_US |
| dc.date.accessioned | 2024-12-17T03:28:14Z | |
| dc.date.available | 2029-07-03 | |
| dc.date.issued | 2024 | |
| dc.description.sponsorship | 圖文傳播學系碩士在職專班 | zh_TW |
| dc.identifier | 011723119-45280 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/7de758fe7227a3f614af77e43634093b/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123268 | |
| dc.language | 中文 | |
| dc.title | 節慶色彩在社群行銷中對消費者購買行為之影響 | zh_TW |
| dc.title | The impacts of festive colors on consumer purchasing behavior in social marketing. | en_US |
| dc.type | 學術論文 |