臺北城市意象海報設計創作研究

Abstract

在臺北生活也已有四十年之久，這四十年堆積著對這個城市情感，而臺北城市的變化，每天都不斷的進行着，有着過去懷舊歷史與現代新潮的交雜，成為現今城市的樣貌。在臺北都會新舊雜陳的建築環境外貌，處處可見線條的美感，本創作研究透視對城市空間的觀察，嘗試以透視線條美感來與臺北對話。本創作研究先進行文獻探討，利用文獻的資料收集，找出目前其理論現行架構，並可確立本創作研究所要研究探討主題。相關案例分析是以臺北、倫敦、紐約、巴黎及東京等五座城市主要對象，分析這五座城市意象海報的表現手法，並找出其中最適當的表現手法。以這些基礎研究為基礎，開始發展本創作作品之草圖，創作實驗城市意象海報作品，以對應城市意象表現方法分析研究，用於創作上的可行性。並以本論文研究發展為前提，以透視線條創作出具有臺北城市元素之作品，並闡述創作作品與之理念，本創作研究主要以透視線條的表現手法實驗，對城市意象海報設計主題發展出不同的視覺效果與意義。在透過城市意象海報的案例分析，歸納出字體、插畫、攝影、圖案等四種城市意象海報表現手法與意涵，並針對城市意象設計之案例做探討分析，以提供後續相關議題創作研究者參考依據之應用。I have been living in Taipei for more than four decades, and the affection for this city has been piled up as time goes by. Taipei city changes constantly, the mix of retrospective history and trendy modern times has turned the city's appearance into what it is today, and thus you can see the beauty of the boundary lines formed by the disorderly displayed new and old buildings. The study focused on the perspective observation of urban space, and tried to have a dialogue with Taipei city via examining the beauty of lines. The study began with literature review, using gathered data to identify the currently existing theoretical framework, and therefore I could be able to establish the topic that the study wanted to explore. The related case analyses were focused on Taipei, London, New York, Paris and Tokyo as our main targets, and analyzed the expression techniques of these five cities’ city image posters to identify the most appropriate approach. Then based on these fundamental studies, I began to develop my own sketches to creatively experiment on city image posters in corresponding to the feasibility of applying the analysis of city image expression technique to creation. In order to develop different visual effects and meanings for city image poster design topic, the study experimentally used the linear perspective to create works with the element of Taipei City, and explains the creative works and the philosophy. Through the case studies of city image posters from different cities, the study summarized four kinds of city image expression techniques and meanings of the fonts, illustrations, photographs and patterns as the reference for the subsequent researchers to make related topical works.