異地設計資訊整合研究－針對日本動漫畫角色造型設計與應用為例

Abstract

在全球化的市場趨勢中，如何將市場資訊轉換為有效的設計方案，並提出符合時代性的設計開發流程與資訊整合系統，是當前一項重要的議題。本研究之目的在於探討異地設計資訊整合與陳述的模式，並將研究結果應用於創作實務中。 在商品開發與銷售的過程中，包含品牌形象、市場定位、設計風格等不同層面的議題，消費者的行為也受個人價值觀與生活型態的影響，在設計過程中必須正確的定義目標市場並瞭解目標族群的需求。本研究結合市場研究與生活型態的理論，以文獻探討、訪談及實地調查等方法搜集資訊，提出異地設計資訊整合陳述的流程與資訊交流平台的基本架構，設計師可在資訊搜集的過程中瞭解消費者在食、衣、住、行、育樂等方面的需求與認知，由生活型態的特徵與文化中反映出當地消費者所關心的議題，以根據目標族群的特徵、特性及偏好來發展其設計策略，並透過交流平台整合不同的異地市場資訊，進行協同設計與推論未來設計的發展方向與重點。 本研究以日本的動漫畫市場及「御宅族」生活型態族群為例，將以上所述之理論方法於創作中進行驗證，並提出日本動漫畫文化對於臺灣動漫畫市場的影響與建議，以供實務應用與未來研究之參考。

In the face of the globalization and market trend, how to extract effective design alternatives from market information and to present a contemporary design process and information system is an important subject. The research objective is to study the statement model and remote design information integration, and then apply the research results to creation. In the process of product development and selling, issues like brand image, market position and design style will be discussed. Meanwhile, consumer behavior is often the result of personal values and life style. In the design process the definition of target market and target consumers’ needs must be ascertained. This study looks into both marketing research and life style and collects relevant information by literature review, interview, and field study. After that, the study creates a statement procedure of remote design information and a fundamental framework of information platform. While learning consumers’ demands for their life from all aspects, designers can recognize the features and cultures of local consumers’ life style and develop their design strategies in accordance with the target consumer’ characteristics, features and preferences. Through the platform, designers combine the information of remote markets for a collaborative design and for the ratiocination of future trend and focus. This study has an insight into Japanese comics and anime and otaku’s life style to testify the above theories and present the influences Japanese comics and anime has on Taiwanese as the reference of future practice and study.