聲音應用於展示設計之創作研究-以嬰兒聲音為例
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2018
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Abstract
現今所有的訊息都經由各種方式在人群中傳遞，而其中一種就是「展覽」，因為展覽有許多的優勢，讓人們可以更深入地去體驗與了解訊息內容，許多的企業與單位開始大量的利用展覽來宣傳商業活動與傳遞訊息。因此，如何有效的利用展示設計來傳達訊息就相形重要。
聲音存在人類的生活中，是一種無形無色的能量，只能藉由耳朵來接收。現階段在展示設計的內容上大多以視覺為主，鮮少有以聲音的展示主題。因此，如何將聲音轉化成為可視、可觸碰的型態，而能利用展示設計使觀看者對聲音有更多元的體驗與訊息的接收，是本研究所欲探討的重點。
聲音的呈現類型相當多樣，本研究的主題是以嬰兒的聲音表情為主題，選擇的主要原因在於，相較於環境中接觸太多的人工噪音，嬰兒的發聲是一種尚未社會化的聲音，也是本能的聲音。因此，本研究選擇嬰兒日常發出最多的「笑聲」、「吵鬧聲」與「哭聲」三種情緒聲音作為展示設計的創作主題。研究方法先利用三十份問卷了解人們對於三種情緒聲音的色彩、造形、材質的共感覺聯想，並以問卷結果作為創作的參考。在創作階段，以聲音的音色與情緒作為創作靈感的來源，並創作出透過色彩、造形與材質詮釋嬰兒三種情緒聲音的展示設計。
從創作過程與結果中可得到幾點結論：（1）在前期創作的過程中可以利用問卷調查獲得參考並能提供創作表現的靈感；（2）聲音表情的展示則可以藉由色彩、造形與材質等視覺化的元素來詮釋。然而，問卷調查的結果無法直接應用在實際的創作上，仍需創作者做整體設計的考量，並合理的轉換與修飾；（3）為能有效的驗證展示設計的內容是否符合觀看者的認知與期待，創作者可藉由參觀者的回饋調查與建議，以提供日後在展示設計呈現的方向與目標。
Nowadays, information is exchanged between people via all kinds of channels, one of them being “exhibitions.” Exhibitions enjoy many advantages that allow people to explore and examine the contents of a message with more depth; with this in mind, many enterprises and organizations have started to widely employ exhibitions to promote commercial activities and broadcast messages. Hence, how to utilize display design to convey messages has become an important topic of interest. Sound in the human life exists as a shapeless and colorless wave that can only be received by way of the ears. Currently, display design contents are mostly focused on the visual and rarely on the auditory. Therefore, this study aims to investigate how to convert sound into a visible and tangible form and utilize display design to offer the audience diversity in experiencing sound and receiving messages. Sound can present itself in variegated ways. This study chooses to focus on the emotional voices of babies because, as opposed to artificial noises so common in our environment, a baby’s vocalization is a voice that has not yet been socialized and also the voice of basic instincts. Therefore, the study has chosen the three emotional voices of “laughter,” “whimper,” and “crying,” which are the most common voices that babies make, as the creative theme of the display design. The study first collected 30 questionnaires to understand people’s synesthesia association of the three emotional voices with colors, shapes, and material, and then utilized questionnaire results as a basis for artistic creation. During the creative process, the voices’ quality and emotions served as source of inspiration to create an display design that interpreted the three baby emotional voices through colors, shapes, and materials. A few conclusions can be drawn from the creative process: (1) in the early stages of the creative process, the questionnaires can offer reference materials as well as artistic inspiration. (2) the emotional voices can be demonstrated using visual elements such as color, shape, and material; nevertheless, results of the questionnaire cannot be directly applied onto actual creative works – they still require the artist’s consideration towards the overall design to conduct appropriate translation and revision. (3) in order to effectively verify whether the display design contents meet the audience’s recognition and expectation, the artist may rely on the audience’s feedbacks and suggestions to establish future goals and directions in display design.
Nowadays, information is exchanged between people via all kinds of channels, one of them being “exhibitions.” Exhibitions enjoy many advantages that allow people to explore and examine the contents of a message with more depth; with this in mind, many enterprises and organizations have started to widely employ exhibitions to promote commercial activities and broadcast messages. Hence, how to utilize display design to convey messages has become an important topic of interest. Sound in the human life exists as a shapeless and colorless wave that can only be received by way of the ears. Currently, display design contents are mostly focused on the visual and rarely on the auditory. Therefore, this study aims to investigate how to convert sound into a visible and tangible form and utilize display design to offer the audience diversity in experiencing sound and receiving messages. Sound can present itself in variegated ways. This study chooses to focus on the emotional voices of babies because, as opposed to artificial noises so common in our environment, a baby’s vocalization is a voice that has not yet been socialized and also the voice of basic instincts. Therefore, the study has chosen the three emotional voices of “laughter,” “whimper,” and “crying,” which are the most common voices that babies make, as the creative theme of the display design. The study first collected 30 questionnaires to understand people’s synesthesia association of the three emotional voices with colors, shapes, and material, and then utilized questionnaire results as a basis for artistic creation. During the creative process, the voices’ quality and emotions served as source of inspiration to create an display design that interpreted the three baby emotional voices through colors, shapes, and materials. A few conclusions can be drawn from the creative process: (1) in the early stages of the creative process, the questionnaires can offer reference materials as well as artistic inspiration. (2) the emotional voices can be demonstrated using visual elements such as color, shape, and material; nevertheless, results of the questionnaire cannot be directly applied onto actual creative works – they still require the artist’s consideration towards the overall design to conduct appropriate translation and revision. (3) in order to effectively verify whether the display design contents meet the audience’s recognition and expectation, the artist may rely on the audience’s feedbacks and suggestions to establish future goals and directions in display design.
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展示設計, 聲音, 嬰兒, 色彩, 造形, 材質, Display Design, Voice, Babies, Color, Shape, Material