新聞遊戲的線性與非線性敘事結構對閱聽者理解程度及分享意願影響之研究

Abstract

台灣的野生動物因棲息地的破壞而受到嚴重的生存威脅，進而產生了野生動物救傷的議題，然而，民眾對於這個議題的了解和意識薄弱。因此本研究的目的是探討不同數位敘事模式的新聞遊戲對於閱聽者理解議題程度及分享意願是否有差異。為了達成這個目標，本研究探討台灣野生動物救傷情形，並分析國內外新聞遊戲的種類以及其敘事結構，此外透過理解程度及分享意願等文獻探討制定評估方式。為比較敘事結構所帶來的差異性，分別以線性與非線性兩種數位敘事模式製作新聞遊戲。透過使用者測試，本研究提出了新聞遊戲設計建議，以便未來相關從業者能依循此研究製作出將資訊有效傳遞給閱聽者的新聞遊戲。本研究目的在探討不同數位敘事呈現方式對閱聽者的理解程度及分享意願是否存在差異，並進一步探討人口基本變項對新聞遊戲和閱聽者效果之間是否為達顯著差異之影響因子。研究發現，相較於線性敘事，非線性新聞遊戲能夠提升閱聽者的分享意願，但對閱聽者對於新聞理解程度則是線性新聞遊戲較高；在人口基本變項對閱聽者影響方面，性別對閱聽者的新聞分享意願具有影響，而年齡和教育程度則無顯著影響。本研究提出有效的新聞遊戲設計建議，使未來相關從業者能依循此研究，製作出將資訊有效傳遞給閱聽者的新聞遊戲。最後，本文探討了研究結果與發現的綜合分析，討論了本研究的不足之處以及限制，並探討未來相關研究的發展可能性。Wildlife in Taiwan is facing severe threats to their survival due to habitat destruction, leading to the issue of wildlife injury and rescue. However, public awareness and understanding of this issue are weak. Therefore, the aim of this study is to investigate whether different digital storytelling modes of news games have an impact on the audience's understanding of the issue and willingness to share it. To achieve this goal, the study explores the situation of wildlife injury and rescue in Taiwan, and analyzes the types of news games both domestically and internationally, as well as their narrative structures. In addition, the study formulates evaluation methods based on literature review, such as understanding level and willingness to share. To compare the differences brought by narrative structures, two digital storytelling modes, linear and non-linear, are used to develop news games. Through user testing, this study presents design recommendations for news game development, so that future practitioners can create news games that effectively convey information to the audience based on this research.The main objective of this study is to investigate whether different digital narrative modes have an impact on the audience's understanding of the issue and their willingness to share it, and to further explore whether demographic variables play a significant role in the effectiveness of news games and the audience's response. The study found that compared to linear narratives, non-linear news games can enhance the audience's willingness to share, but linear news games have a higher level of understanding of the news among the audience. As for the impact of demographic variables on the audience, gender has an effecton the audience's willingness to share the news, while age and education level have no significant effect. This study proposes effective design recommendations for news games to convey information to audiences effectively. Finally, this article discusses the comprehensive analysis of the research results and findings, as well as the limitations and future possibilities for related research.