敘事學思維之動畫音樂錄影帶創作研究

Abstract

本研究探討如何以敘事學的思維——即結構主義及俄國形式主義背景下發展出來的敘事理論，以及建立在普羅普（Propp）公式的基礎上，後來發展出的許多能被廣泛運用在各種敘事需求的故事結構，創作動畫音樂錄影帶。本文首先從文獻中考究音樂錄影帶發展背景、音樂錄影帶相關理論以及製作過程；敘事學及結構主義的科學思維。後以文獻考究為知識核心，並運用內容分析法剖析金曲獎最佳音樂錄影帶得獎作品：《乾杯》、《流浪者之歌》、《拆》、《身後》、《Slow/Oriental》、《紅》之結構，最後結合專家訪談之專家經驗，進行動畫音樂錄影帶創作。研究結果表明，在創作動畫音樂錄影帶時可以參考現有的故事結構模式，如建基於普羅普公式的V型、N型和W型結構，以及本研究提出的分析成果；運用敘事學的思維可以為創作過程提供有效的依歸，提升創作效率。此外本研究設計的一套創新的創作方法，將視覺故事和歌曲有機整合，形成圖表化的創作流程，為相關領域的創作者帶來更多參考選項。本研究為動畫音樂錄影帶的敘事性創作提供了理論基礎和實踐指引，希望能夠推動領域的持續創新發展。This study explores how to create animation music videos using the principles of narratology - the narrative theories developed within the frameworks of structuralism and Russian formalism, as well as the story structures based on Propp's formula that have been widely applied in various narrative contexts. The paper first examines the background of music video development, relevant theories, and the production process, as well as the scientific thinking of narratology and structuralism from the literature. Taking this literature-based knowledge as the core, the study then employs content analysis to examine the structures of award-winning best music videos, including "Cheers", " Gypsy In Memory", "Chai", "Left Behind", "Slow/Oriental", and "LOVE". Finally, the study combines expert interviews to inform the creative process of animation music video production.

The results show that existing story structure models, such as the V-shaped, N-shaped, and W-shaped structures based on Propp's formula, as well as the analytical findings of this study, can be referenced when creating animation music videos. Applying the principles of narratology can provide an effective framework to enhance the creative process and efficiency. Furthermore, this study designs an innovative creation method that organically integrates the visual narrative and the song, forming a graphical creative workflow, which provides more reference options for creators in related fields. This research provides a theoretical foundation and practical guidance for the narrative creation of animation music videos, with the hope of promoting continuous innovation in the field.