臺灣電影明星形塑過程初探－以歌手、模特兒、偶像劇演員跨領域演出現況為例

Abstract

臺灣參與電影演出的明星，有很多都是從其他領域跨界參與演出，並非原本就是電影演員，而是在發現某幾個特定明星參與電影，對電影票房正面影響之後，那些跨領域演出的明星也開始被媒體與閱聽人稱做電影明星。在電影選角時，有時候會請當紅的明星加入演出，除了考量到演員的形象是否符合劇中角色之外，為了配合明星的個人特質，電影劇本也會特別修改成適合該明星的劇情，劇中角色的設定也會隨之更改。本研究旨在探討好萊塢明星制度與臺灣電影明星形成過程之異同，試圖了解臺灣電影明星形成的狀況，建構臺灣明星跨界電影演出的模式。主要分析的對象為臺灣跨足電影圈之明星，由於跨界演出電影的藝人為數眾多，故僅挑選在歌手、模特兒及偶像劇演員領域中，具有代表性的人物進行分析。本研究採取文本分析法與半結構式深度訪談法兩種研究方法，分析新聞媒體對明星跨界演出電影的文字論述，以及討論不同領域明星跨界演出電影情況的異同，並透過訪談業界相關工作者，以便進一步了解臺灣明星的培養過程，以及明星跨界演出的優缺點。本研究所獲得的結果如下：好萊塢的電影明星專注於電影的演出，鮮少有跨界表演的情況；臺灣的電影明星時常是由其他領域當紅明星跨界而形成。好萊塢的明星制度與臺灣培養演藝人員的最終目的都是希望能獲利，然而臺灣的明星培養缺乏明確的架構，也缺乏較紮實的訓練，因此跨界演出的情形難以避免。

Stars who participate in the work of the movies could come from vary entertainment areas. They are not movie stars originally. The reason why they lastly became movie stars is that because they support the positive impact to the box-office, and fans love to see the stars they adore appear in the movie. During the casting, the movie industry would like to invite super stars in other entertainment areas to join the work of the film. Sometimes, the screen writer would modify the plots in order to fit the characters of stars. The purpose of this study is to discuss the .differences and similarities between the ways of .bring up movie stars in Taiwan and Hollywood. Further more, the study would make an effort to understand the situation of the formation of the Taiwan movie star. In addition, the study would try to build the structures of cross-border stars. This study was conducted with text analysis to analyze the news reports which are connect with the event of stars starring roles in the film. The study also conducted with semi-structured in-depth interviewing to get the information from people who work in entertainment industry. According to the result of this study, movie stars in Hollywood are concentrating with what they are doing. They seldom work in other entertainment area. However, movie stars in Taiwan will work in different entertainment area because they are cross-border stars. The main idea of having movie stars in both countries is that because movie stars can help movie industry make money for the reason that they can guarantee the movie have good box-office.