剪影圖像在視覺傳達設計上之應用研究

Abstract

影像數位化為生活帶來大量資訊與視覺傳達設計之便利性，但過度影像運用容易造成觀看者產生視覺疲乏，如何吸引觀眾目光，並達成訴求傳達與說服目的是視覺傳達設計者主要研究課題；極簡主義以其簡單的視覺語彙試圖回歸事務本質精神，剪影基於極簡精神，以簡潔輪廓及圖地關係使畫面形成強烈對比，為視覺傳達設計中常見手法。 本研究旨在針對剪影圖像在視覺傳達上之應用，探索剪影圖像的形成及其在設計視覺形式上之表現。透過影子在物理上的成因理論，經由視覺心理學、藝術史、設計史相關文獻的探討，了解剪影的歷史背景、文化價值，藉著剪影手法使用的比較分析印證剪影圖像設計的特徵與發展，及其在視覺傳達設計的重要性。 本創作將剪影圖像與數位影像結合，以設計大師川添登的理論立基，發展一系列與自然共生為主題的海報作品。在創作過程中所得經驗提出：對象物的選擇、取決角度及方向性等三個主要課題。基於剪影圖像在視覺設計應用上有日益增加的趨勢，故研究者將剪影理論與創作實務心得歸納總結，以期提供視覺設計者在視覺語彙表現上有更多選擇與可能。Digital images bring a great deal of information and convenience for the life surely, but excessive appliance of images tends to cause tiredness. Visual communication designers are restlessly working on ways to acquire attraction for viewers and to reach the purpose of persuasion. Minimalism uses its particular visual language, returning back to the essence of things; simple and direct. Based on the same concept, silhouette characterizes things by simple outline and diagrams with background apparently contrasted. This research focuses on the application of silhouette images, investigating the source and the expression of silhouette images on visual communication design. The author not only takes the theories about shadow for literal review, but also surveys the visual psychology, history of art and design to understand the history background, cultural value of silhouette. In the study, comparison analysis is used to demonstrate and emphasize the characteristic/development and importance of the silhouette image in the visual communication design. Based on designer Chun Tien Den, this research combines digital images and silhouette images to develop a series of posters with themes about natural symbiosis. We branches out three topics in the creation: selection of objects, point of views and directions. Since the application of silhouette pictures in visual communication design is increasing nowadays, the researcher tries to summarize the theories and practices, hopes to provide more choices and possibilities on visual language for designers.